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Luiza Prata Carvalho
Luiza Prata Carvalho
Directeur Général at Nike
New York City, Etats-Unis
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TitreCodemate - Can you beat a chess grandmaster?
Agence
Campagne Codemate
Annonceur Tencent
Marque Supercell
Date de première diffusion/publication 2023 / 9
Secteur d'activité Consoles de jeux et jeux
Philosophie A major partnership in the realm of strategy is fully underway. Supercell, the powerhouse behind gaming phenomena such as Clash of Clans and Clash Royale, has joined forces with Chess.com, for a period of strategy celebration. As the latest piece in the partnership, the Clash-maker has launched the digital ad puzzle Codemate where participants can earn in-game rewards by finding the winning moves. Inspired by the moves of a chess grandmaster, more than 50 different puzzle-based ads with varying difficulty levels will challenge both new and experienced chess players alike. This interactive global campaign turns chess puzzle-solving moves into Clash of Clans or Clash Royale in-game promo codes. The harder the puzzle, the better the reward. With the smartest minds being able to win between upwards of 250.000 to 1.000.000 gold and elixir to use in their Clash games. Sharing games with everyone The Codemate campaign now runs until the following days, featuring digital ads and New York-based billboards. The puzzles are harder than they look, but if you come across them all it takes is to find the two winning moves on the chessboard and you will be thoroughly rewarded with in-game riches.
Type de média Etude de cas
Longueur
Global Chief Creative Officer / Partner
Global Chief Operating Officer (COO)
Directeur Général
Responsable de la création
Directeur de création
Directeur de création associé
Concepteur / rédacteur
Directeur artistique
Directeur artistique
Directeur artistique
Global Strategy Officer
Group Strategy Director
Stratégie
Chef de groupe
Responsable de la production
Senior Producer
Director of Business Affairs
Business Affairs Manager
Craft Retoucher
Global PR Director
Responsable de la publicité (annonceur)
Responsable de la publicité (annonceur)
Responsable de la publicité (annonceur)
Responsable de la publicité (annonceur)
Responsable de la publicité (annonceur)
Web Development
Developer
UI/UX
Client Director
Agence Média
Media Account Services
Media Account Services
Achat d'espace
Media Managing Director
Agence Média
Media Business Affairs
Media Account Services
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