| Titre | Show Off Your Label |
| Agence | Wieden+Kennedy |
| Campagne | Show Off Your Label ! |
| Annonceur | Fairtrade Foundation |
| Marque | Fairtrade Foundation |
| Date de première diffusion/publication | 2011 / 2 |
| Secteur d'activité | Associations caritatives, fondations, volontariat |
| Slogan | Show off your label ! |
| Synopsis | Wieden + Kennedy London's campaign to support the initiative includes this film on the Foundation's website and a 'Show Off Your Label' game, which can be entered through its Facebook page. The game is made up of 14 daily challenges, some of them endorsed by celebrity participants. Each involves the public submitting photographs of themselves showing off their Fairtrade labels as imaginatively as possible and for each, there is a back story as to why they should. For example, the first is Banana Smile, where participants can submit a photograph of themselves flashing a banana smile in order to win a holiday to the Dominican Republic (chosen because Fairtrade bananas have enabled the Asobanu co-operative in the Dominican Republic to build their community a sports centre.) |
| Type de média | Télévision & Cinéma |
| Directeur de création | Benny Everitt |
| Directeur de création | Sophie Bodoh |
| Directeur de création | Dan Norris |
| Directeur de création | Ray Shaughnessy |
| Producteur | Emma Wright |
| Réalisateur | Steve Qua |
| Directeur de la photo | Nico Englebrecht |
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