| Titre | Social Media Vs. Mozart |
| Agence | Leo Burnett Riyadh |
| Campagne | Social Media vs. You |
| Annonceur | The King Abdulaziz Center for World Culture - Ithra |
| Marque | Sync by Ithra |
| Date de première diffusion/publication | 2021 / 12 |
| Secteur d'activité | Musées & monuments |
| Slogan | Social Media Vs. Mozart |
| Synopsis | Imagine if social media existed during the most important times of history. When geniuses were creating the theories and masterpieces that shape today’s world. Would they have been able to focus? To create without being bullied or compared? Would they have been able to lead with confidence? Would we have advanced as humans the way we did? We created 3 films that travel in the past to explore this theory, all the while shedding light on the impact that social media has on our lives today. The film shows young Mozart playing the piano and broadcasting live on social his practice. Instead of focusing on his symphony, he is caught in the web of negative comments from live viewers that lead him to quit and never finish his symphony. This film is part of a series of 3 films, each portraying 3 historical geniuses: Leonardo, Mozart and Newton. |
| Type de média | Télévision |
| Longueur | |
| Marché | Arabie Saoudite |
| Responsable de la création | Mohammed Bahmishan |
| Directeur de création associé | Thierry Chehab |
| Directeur artistique | Renaud Henneffe |
| Directeur Général | Samir Antoun |
| Directeur de clientèle | Makram Khatib |
| Chef de groupe | Julia MASRI |
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