| Titre | A Tale As Old As Time - Ring of Fire | Tyson Fury vs Oleksandr Usyk |
| Agence | BigTime Creative Shop |
| Campagne | A Tale As Old As Time |
| Annonceur | General Entertainment Authority |
| Marque | Riyadh Season |
| Date de première diffusion/publication | 2024 / 1 |
| Secteur d'activité | Salons, événements & festivals |
| Philosophie | In this cinematic exploration, the long-awaited clash of two undefeated champions is not just a fight but a metaphorical odyssey through time. Guided by the voice of Paul Anderson, viewers are transported through a series of legendary battles. As the two titans approach their ultimate face-off, they unleash a barrage of attacks from afar - a visual metaphor for the pre-fight psychological warfare. As they step closer to each other, the fighters transforms into warriors of various historical battles, converging in an epic tableau. In the moment of proximity, lightning strikes and the famed boxing announcer Michael Buffer emerges. His famous announcement echoes as the fighters enter the ring. The film crescendos to a thrilling climax, where in a moment of high tension, the two boxers simultaneously neutralize each other's punches. Suspense hangs in the air, leaving fate to decide who will emerge as the Undisputed Heavyweight Champion of the World. |
| Type de média | Brand Content |
| Longueur | |
| Marché | Espagne |
| Responsable de la publicité (annonceur) | H.E. Turki Alalshikh |
| PDG | Mohammed Sehly |
| Responsable de la création | Rayyan Aoun |
| Producteur, agence | Inas Nagy |
| Directeur artistique | Gustavo Bilésimo |
| Réalisateur | Ernest Desumbila |
| Directeur Général | Eva Laffitte |
| Producteur | Montse Urniza |
| Producteur | Rebecca Johnson |
| Producteur | Laura Barge |
| Production Supervisor | Nico Zarza |
| Production Supervisor | John Prieto |
| Production Supervisor | Albert Montero Vera |
| Head of Social Media | Nael Girgis |
| Maison de production | Sauvage |
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