| Titre | We Could |
| Agence | Leo Burnett |
| Campagne | We Could |
| Annonceur | McDonald's |
| Marque | McCafe |
| Date de première diffusion/publication | 2019 / 3 |
| Secteur d'activité | Chaînes de fast-food & de restaurants |
| Synopsis | The 60” film and two 30” cut downs show the audience how the brand ‘could’ communicate the quality of McCafé coffee using classic advertising methods such as ‘telling a humble origins story and discovering conveniently placed sacks of coffee’ or by ‘showing a selection of models holding cups up to their faces’. After a number of scenes demonstrating the more ridiculous ways McDonald’s could choose to talk about its coffee, the audience is shown Arabica beans being freshly ground in a McDonald’s restaurant and a McCafé cup being filled with coffee, highlighting what McDonald’s actually do: ‘Great tasting coffee, simple’. |
| Type de média | Télévision |
| Longueur | |
| Post-Production audio | 750mph |
| Post production | Framestore |
| Responsable de la création | Chaka Sobhani |
| Directeur de création | Peter Heyes |
| Senior Creative | Andrew Long |
| Senior Creative | James Millers |
| Producteur TV agence | Bruce Macrae |
| Head Of Planning | Max Keane |
| Senior Planner | Adriana Ferran |
| Group Project Director | Jamie Teale |
| Chef de projet | Sian Collister |
| Client Services Director | Victoria Reiz |
| Business Director | Kate Tweed |
| Directeur de clientèle | Jassmine Wixon |
| Senior Account Manager | Felicity Davies |
| Responsable de budget agence | Kate Aspinall |
| Chef de groupe | Gabriella Kaas |
| Marketing Director | Michelle Graham-Clare |
| Marketing Manager | Tom O’Neill |
| Brand Manager | Jodie White |
| Assistant Campaign Manager | Harry McLean |
| Concepteur / rédacteur | Andrew Long |
| Directeur artistique | James Millers |
| Planner/CSU Director | Adriana Ferran |
| Agence Média | OMD EMEA HQ |
| Executive Business Director | Jo Butler |
| Associate Director | Lucy Johnson |
| Communications Planning Manager | Jamie Graham |
| Directeur des Stratégies | Julia Smith |
| Connections Planning Manager | Anna Martorana |
| Digital Connections Planning Associate Director | Tom Kirkham |
| Investment Associate Director | Alex Neary |
| Maison de production | Academy Films |
| Réalisateur | Us |