Diego Quintana
Directeur de création digital at Wolf BCPP
Santiago , Chili
TitreThe Memory Dial
Agence
Campagne The Memory Dial
Annonceur Museum of Memory and Human Rights
Marque Museum of Memory and Human Rights
Date de première diffusion/publication 2018 / 9
Secteur d'activité Musées & monuments
Slogan Reliving the first day of a dictatorship, to help new generations understand the value of human rights.
Synopsis In Chile, the 11th of September of 2018 was the date in which we commemorated 45 years since the military coup. The Museum of Memory and Human Rights, at the time, was being questioned by right wing parties, saying that it was founded to portray a false version of history, as things happened differently, without violence, or didn't even happen. To shed some light over what happened the 11th of September of 1973 to those youngsters who were not here to live it, we recovered, edited and organized in chronological order more than 550 audio files from different radios that transmitted what was happening in that fatal day. Compiling all this material in a minute by minute timeline to relive through audio the chilean coup d'état (the first day of a 17 years dictatorship), just how it happened. All this material was broadcasted during the 11th of September, 2018, on one of the AM radio stations that were shut down by Pinochet in 1973, starting the transmission at 8am to match the minute by minute of which was happening back then.
Philosophie Reliving the first day of a dictatorship, to help new generations understand the value of human rights.
Problème In Chile, the 11th of September of 2018 was the date in which we commemorated 45 years since the military coup. The Museum of Memory and Human Rights, at the time, was being questioned by right wing parties, saying that it was founded to portray a false version of history, as things happened differently, without violence, or didn't even happen.
Résultat To shed some light over what happened the 11th of September of 1973 to those youngsters who were not here to live it, we recovered, edited and organized in chronological order more than 550 audio files from different radios that transmitted what was happening in that fatal day. Compiling all this material in a minute by minute timeline to relive through audio the chilean coup d'état (the first day of a 17 years dictatorship), just how it happened. All this material was broadcasted during the 11th of September, 2018, on one of the AM radio stations that were shut down by Pinochet in 1973, starting the transmission at 8am to match the minute by minute of which was happening back then.
Type de média Radio
Longueur
Plus d'info http://www.sintonizaconlamemoria.cl
Directeur de la création
Directeur de la création
Directeur de la création
Directeur de création
Directeur de création digital
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Directeur artistique
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