Sprite - "The Positivity of the Pug"

McCann Prague

McCann Prague Praha, République Tchèque

Awards

4900

Marque: Sprite
Pays: République Tchèque

Annonceur: Coca-Cola Company

Titre	The Positivity of the Pug
Agence	McCann Prague
Campagne	Mental Martial Arts
Annonceur	Coca-Cola Company
Marque	Sprite
Mise en ligne	Novembre 2019
Secteur d'activité	Boissons gazeuses, tonics
Synopsis	Sprite believes in refreshing positivity. So much so that the current campaign it’s called #iloveyouhater, pleading for positivity even against all odds, in front of prejudice, in front of adversity. Like bullying. A still – unfortunately – omnipresent phenomenon youngsters have to face daily.We’ve consulted several anti-bullying charities for guidance and found that there are more mental techniques to lessen the impact of bullying.So, we came up with ‘The Sprite School of Mental Martial Arts’ idea. A series of fun & useful radio spots, that’ll inspire youngsters to better cope with bullying.The character, this special martial art master, who gives the advice is an old, eccentric and slightly strange Japanese man. The dialogue is written to make him come across as kind and caring, but also unpredictable and quirky-funny enough to make the ads engaging.
Type de média	Radio
Directeur de la création	Razvan Capanescu
Directeur de création	Filip Kukla
Concepteur / rédacteur	Filip Kukla
Concepteur / rédacteur	Aleš Brichta
Concepteur / rédacteur	Tereza Hendry
Concepteur / rédacteur	Razvan Capanescu
Concepteur / rédacteur	Joe Ivory
Concepteur / rédacteur	Jamie Buckingham
Directeur de clientèle	Martin Petrásek
Directeur média	Jan Suda
Producteur, agence	Jitka Baldwin
Responsable de budget agence	Patrik Rymes
Studio d'enregistrement	Sype Studios
Regional Creative Director	Catalin Dobre
Creative Excellence Manager	Carmen Bistrian
PR Communications Manager	Alice Reindlová