| Titre | Bottle Shape |
| Agence | Publicis Italy |
| Campagne | Feel It |
| Annonceur | Coca-Cola Company |
| Marque | 46664/Coca-Cola |
| Date de première diffusion/publication | 2020 / 2 |
| Secteur d'activité | Boissons gazeuses, tonics |
| Synopsis | Only a logo and a title are needed to make the invisible visible. |
| Philosophie | Very few shapes in the world are as recognizable as the Coca Cola bottle: so iconic that our brain needs very little clue to feel it. And to desire it. Once again Coca-Cola adds a chapter to the tradition of ads that play with its iconicity. |
| Type de média | Affiche / Panneau grand format |
| Worldwide Chief Creative Officer | Bruno Bertelli |
| Responsable de la création | Cristiana Boccassini |
| Directeur de la création | Davide Boscacci |
| Directeur de création associé | Stefano Zanoni |
| Concepteur / rédacteur | Stefano Zanoni |
| Creative Supervisor | Roberto Ardigò |
| Directeur artistique | Roberto Ardigò |
| Responsable client | Lorenza Montorfano |
| Client Services Director | Benedetta Virga |
| Group Account Director | Mirjana Slavkovic |
| Chef de groupe | Alberto De Simone |
| Acheteur d'art | Caterina Collesano |
| Post production | B612 |
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