New York Lottery - " Bodega Cat"

McCann New York

McCann New York New York, Etats-Unis

46252

Marque: New York Lottery
Pays: Etats-Unis

Annonceur: New York Lottery

Titre	Bodega Cat
Agence	McCann New York
Campagne	New York Lottery - Bodega Cat
Annonceur	New York Lottery
Marque	New York Lottery
Date de première diffusion/publication	2017 / 11
Secteur d'activité	Loterie, PMU et jeux d'argent
Philosophie	During the holidays, there’s always a touch of magic in the air. The New York Lottery wants people (and animals) to share that magic by playing and giving Holiday Scratch-Off games. 'Bodega Cat' by McCann New York, features one of those loveable and furry symbols of New York delis and corner stores. This particular Bodega Cat wants nothing more than to warm the heart of its store owner during the holidays. So Cyrus the cat embarks on a long journey into the cold night and through a festive and snowy New York to deliver a little cheer in the most magical way possible. Directed by Jake Scott, the ad features quintessential shots of New York during the holidays. The New York Lottery releases new Holiday Scratch-Off tickets each November. This campaign supports the launch of this year’s Holiday tickets which are in-stores now. The TV campaign will be supported by OOH, social media, print, radio and retail efforts. Additional efforts will include Retail point-of-sale in Lottery retailers. UM (media) and Momentum (Retail POS) were also involved in the campaign.
Type de média	Digital
Longueur	60 seconds
Bande son	How Sweet It Is
Maison de production	Ridley Scott Creative Group
VFX	A52
North American Chief Creative Officer Sean	Eric Silver
McCann New York Chief Creative Officer	Sean Bryan
McCann New York Chief Creative Officer	Tom Murphy
Directeur de la création	Mat Bisher
Directeur de la création	Dan Donovan
Creative Director	Jason Ashlock
Writer	Jason Ashlock
Creative Director	Dominick Baccollo
Directeur artistique	Dominick Baccollo
Chief Production Officer	Nathy Aviram
VP Producer	Chance Bassett
SVP Executive Music Producer	Eric Johnson
Producteur musical	Dan Gross
Music Business Affairs Manager	Sam Belkin
Business Manager	Natalie Hernandez
Executive Account Director	Scot Beck
VP Account Director	Caroline Fuller
Chef de groupe	Molly Vossler
Assistant Account Executive	Ellery Gitkin
VP Strategy Director	Laura Frank
Director	Jake Scott
Producer	David Mitchel
Producteur exécutif	Tracie Norfleet
Director of Photography	Peter Deming
Editorial	Rock Paper Scissors
Editor	Carlos Arias
Assistant Monteur	Maria Lee
Producteur exécutif	Eve Kornblum
Producer	Taylor Colbert
VFX Supervisor	Patrick Murphy
CG Lead	Andrew Romatz
2D VFX Artist	Steven Wolff
2D VFX Artist	Stefan Gaillot
2D VFX Artist	Richard Hirst
2D VFX Artist	Matt Sousa
2D VFX Artist	Kevin Stokes
2D VFX Assistant	Gabe Sanchez
3D Artist	Andrew Romatz
3D Artist	Tom Briggs
3D Artist	Jun Kim
3D Artist	Michael Cardenas
3D Artist	Joseph Chiechi
Producer	Michael Steinmann
Coordinateur de production	Andrew Rosenberger
Producteur exécutif	Patrick Nugent
Producteur exécutif	Kim Christensen
Managing Director	Linda Carlson
Managing Director	Jennifer Sofio Hall
Artist	Julia Stone
Audio	Heard City
Ingénieur du son	Phil Loeb
Télécinéma	Company 3
Coloriste	Tim Masick