| Titre | #TURNTOCOLD |
| Agence |
Saatchi & Saatchi NY
|
| Campagne |
#TURNTOCOLD
|
| Annonceur |
Procter & Gamble
|
| Marque |
Tide
|
| Mise en ligne | Juin 2022 |
| Secteur d'activité | Produits d'entretien, savons, détergents
|
| Type de média |
Etude de cas
|
| Longueur | |
| PR Agency |
MMK
|
| Directeur artistique |
Eric Rutherford
|
| Directeur artistique |
Preethi Balakrishnan
|
| Concepteur / rédacteur |
Kelsey Boylan
|
| Responsable de la création |
Daniel Lobatón Morey
|
| Compositeur de musique |
Alexis Estiz
|
| Compositeur de musique |
Dario Calequi
|
| Directeur de création |
Lauren Varvara
|
| Directeur de création |
Adrian Chan
|
| Directeur de création |
Hunter Simms
|
| Directeur de création |
Thompson Harrell
|
| Directeur de création |
Michael Limbert
|
| Directeur de la photo |
Damian Acevedo
|
| Directeur de la photo |
Toby Irwin
|
| Directeur de la photo |
Jo Willems
|
| Réalisateur |
Aaron Stoller
|
| Monteur |
Jeff Ferruzzo
|
| Producteur exécutif |
Holly Vega
|
| Producteur exécutif |
Sila Soyer
|
| Producteur exécutif |
Dani Stoller
|
| Producteur |
Ali Whitaker
|
| Producteur |
Danielle Hallack
|
| Producteur |
Erika Freijo
|
| Producteur |
Lupita Alvarez
|
| Producteur |
Mala Vasan
|
| Chef de groupe |
Sophie Huston
|
| Chef de groupe |
TJ Daigler
|
| Chef de groupe |
Anna James
|
| Chef de groupe |
Guillermo Betancourt
|
| Assistant Monteur |
Max Hoffman
|
| PDG |
Andrea Diquez
|
| Responsable de la production |
Sean Moody
|
| Chef de projet |
Jenna Schellhause
|
| Senior Art Director |
Eduardo Lundardi
|
| Senior Art Director |
Mo Philopos
|
| Senior Copywriter |
Rich Whelchel
|
| Senior Copywriter |
Eric Hahn
|
| Senior Creative |
Derrick Ellis
|
| Account Executive, Brand Management |
Jessica Cooper
|
| Account Executive, Brand Management |
Lauren Lacroix
|
| Account Supervisor, Earned Media |
Nicole Tarko
|
| Account Supervisor, Influencer Marketing |
Clare Redway
|
| Account Supervisor, Influencer Marketing |
Lauren Kaplan
|
| Account Supervisor, Project Management |
Alyssa Bowie
|
| Assistant Account Executive |
Claire Lancaster
|
| Assistant Account Executive |
Sosun (Wahab) Tarin
|
| Associate |
Daniel Dideriksen
|
| Associate Account Director |
Sadia Ashraf
|
| Associate Director of Media |
Justin Bracco
|
| Associate Director of Media |
Patrick McGuinness
|
| Associate Director of Media |
Matt O'Shea
|
| Associate Strategist |
Luna Perez
|
| Audio Assist |
Brian Battersby
|
| Audio Coordinator |
Cameron McGarry
|
| Brand Director |
Alex Perez
|
| Brand VP |
Amy Krehbiel
|
| Celebrity Talent Acquisition |
Alex Hanono
|
| Celebrity Talent Acquisition |
Amanda Levine
|
| Celebrity Talent Acquisition |
Basia Wojcik
|
| Celebrity Talent Acquisition |
Brad Griffiths
|
| Celebrity Talent Acquisition |
Hallie Herrmann
|
| Celebrity Talent Acquisition |
Lori Golden
|
| Celebrity Talent Acquisition |
Valerie Holmes
|
| Celebrity Talent Acquisition |
Will Ober
|
| Celebrity Talent Acquisition |
The Marketing Arm
|
| Responsable de la création |
Paul Bichler
|
| Chief Operating Officer (COO) |
Sarah Beaumont
|
| Colorisation |
Company 3
|
| Directeur de la communication |
Rotha Penn Brauntz
|
| Communications Manager |
Henry Molski
|
| Compositeur de musique |
Lonnie Jordan
|
| Creative Dir Commercial Audio/Mixer/Sound Designer |
Steve Perski
|
| Director Digital Experience |
Alan Lin
|
| Director, Advertising Production |
Paul Chick
|
| Post production |
Arcade Edit
|
| Executive Director, Earned Media |
Sarah Baker
|
| Flame Assistant |
Mark Popham
|
| VFX Artist |
Bryan Rosenblum
|
| VFX Artist |
Tristan Wake
|
| Group Senior Vice President, Consumer Practice & Agency Marketing |
Laura Brinker
|
| Group Senior Vice President, Director, Talent & Partnerships |
Marissa Festante
|
| Group Senior Vice President, Strategy & Innovation |
Diana Sfera
|
| Head Of Commercial Color |
Tim Masick
|
| Manager |
Conner Viers
|
| Managing Account Supervisor |
James Talamo
|
| Managing Director, Purpose |
Jessica Mendelowitz
|
| Directeur média |
Tracy Suer
|
| Responsable média |
Lauren Lasson
|
| Mix |
Harbor Pictures
|
| Directeur de création musicale |
Alexis Estiz
|
| Partner/Managing Director |
Shawn Lacy
|
| Planning Director |
Nayantara Mukherji
|
| Chef décorateur |
Alexis Ross
|
| Chef décorateur |
Dan Butts
|
| Project Lead |
Tonya Hornsby
|
| Senior Account Executive |
Baylee Newman
|
| Senior Account Supervisor |
Jennifer McGill
|
| Senior Account Supervisor, Brand Management |
Noomi Grootens
|
| Senior Account Supervisor, Earned Media |
Thomas LaBelle
|
| Senior Audio Producer |
Lauren Boyle
|
| Senior Brand Director |
Jennifer Maxwell
|
| Senior Brand Manager |
Bethany Kasper
|
| Senior Brand Manager |
Molly McGuire
|
| Senior Business Affairs Manager |
Lisa Rimmer
|
| Senior Colorist |
Damien Vandercruyssen
|
| Senior Director |
Jordan Futscher
|
| Senior Manager |
Rob Sipniewski
|
| Senior Post-production Producer |
Andrew Cravotta
|
| Senior Producer, Short Form |
Kevin Breheny
|
| SVP, Brand Business |
Samantha Halpern
|
| Senior Vice President, North America Fabric Care |
Aga Orlik
|
| Shopper Agency |
Saatchi & Saatchi X
|
| Social Editor |
Steven Reglis
|
| Sports & Entertainment |
MKTG Services
|
| SVP / Group Account Director |
Caitlin Reynolds
|
| VP BBIC |
Kimberly Doebereiner
|
| VP, Brand Management |
Melissa Chua
|
| VP, CPG |
Chloe Kivestu
|
| VP, Earned Media |
Patricia Jones
|
| VP, Project Management |
Tina Khiatani
|
| VP Creative Director |
Casey Lissau
|
| VP, group account director |
Jen Brotman
|