Titre | Sandbox |
Agence | Team One |
Campagne | Chateau Wherever You Go |
Annonceur | Chateau Ste. Michelle |
Marque | Chateau Ste. Michelle |
Date de première diffusion/publication | 2020 / 8 |
Secteur d'activité | Spiritueux |
Synopsis | Earlier this summer, Chateau Ste. Michelle (Washington’s founding winery) introduced a new bottled wine line – it’s first foray into canned beverages, the brand rolled out four new wines in smaller serve aluminum bottles across Washington, Oregon, New York, New Jersey and Texas. Initially introduced through a small social push, the brand is now launching an integrated campaign - “Chateau Wherever You Go” - with the help of its lead agency, Team One, the fully integrated media, digital, and communications agency for premium brands. Like many new campaigns that have been developed during COVID-19, this new work nods to the current restrictions on socializing and gathering outdoors, and daydreams about summer travel - setting a scene that begs of a perfect summer setting, and ultimately reveals an at-home experience taking place. “Sandbox”, “Glamping”, and “French Riviera” - the three key :15 digital spots – lean heavily on the new design of the bottles, which are colorful and whimsical, and feature a sketch of the winery’s iconic Chateau in the shadow of Washington’s Mount Rainier. The spots were created using animated line art matching the fresh product design. |
Type de média | Plateforme d'activation à 360° |
Longueur | |
Maison de production | Jelly London |
PDG | Julie Michael |
Responsable de la création | Chris Graves |
Directeur de la création | Jason Stinsmuehlen |
Directeur artistique | Patrick Dougherty |
Senior Copywriter | Scott Ivener |
Director of Content | Sam Walsh |
Executive Producer of Photography | Brian Gibson |
Photographie / Illustration | Matt Hartz |
Directeur de clientèle | Emily Krueger |
Chef de groupe | Annie LeRoux |
Chef de groupe | Elliott Klein |
Directeur média | Rinku Mahbubani |
Senior Digital Producer | Ryan Sierra |
Chef de projet | Ryan Sierra |
Senior Content Producer | Jenny Valladares |
Associate Director of Business Affairs | Janet Anderson |
Neil Cleary | |
Voix-off | Alissa Zea |
Studio d'enregistrement | Juice Studios |
Sound Mixer | Bob Gremore |
Création d'image | NICESHIT |
Maison de production | NICESHIT |
Finishing | Tom (Team One Media) |
Chief Executive Officer | Julie Michael |
Chief Creative Officer | Chris Graves |
Executive Creative Director | Jason Stinsmuehlen |
Art Director | Patrick Dougherty |
Senior Copywriter | Scott Ivener |
Director of Content | Sam Walsh |
Executive Producer of Photography | Brian Gibson |
Photography | Matt Hartz |
Group Account Director | Emily Krueger |
Account Supervisor | Annie LeRoux |
Account Executive | Elliott Klein |
Media Director | Rinku Mahbubani |
Senior Digital Producer/Project Manager | Ryan Sierra |
Senior Content Producer | Jenny Valladares |
Associate Director of Business Affairs | Janet Anderson |
Music Supervisor | Neil Cleary |
Voiceover | Alissa Zea |
Recording Studio | Juice Studios |
Sound Mixer | Bob Gremore |
Animation | NICESHIT |
Production Company | NICESHIT, JELLY LONDON |
Finishing | TOM (Team One Multimedia) |