Axe/Lynx Deodorant and shower gels for men - "Smell Ready"

MullenLowe UK

MullenLowe UK London, Royaume-Uni

Awards

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Marque: Axe/Lynx Deodorant and shower gels for men
Pays: Royaume-Uni

Annonceur: Unilever

Titre	Smell Ready
Agence	MullenLowe UK
Campagne	Smell Ready
Annonceur	Unilever
Marque	Axe/Lynx Deodorant and shower gels for men
Mise en ligne	Décembre 2020
Secteur d'activité	Produits de toilette
Synopsis	As Axe guys are gradually allowed to re-emerge from lockdown, becoming attractive again can be hard. Axe wants to motivate young guys to re-connect with the attraction game, in a way only Axe can.Readjusting won’t be easy. Smell ready.The campaign is a humorous look at man’s fall from grace during lockdown, and their struggle to return to normality, and eventually become attractive again. It’s a very simple, insightful and humorous campaign that goes through the three stages that came with the pandemic.The initial moment where guys are still in lockdown. The awkward and challenging re-emerging moments. And finally, the pay off with the moments of attraction in the ‘new normal’.
Problème	LYNX (AXE), is the No. 1 men’s fragrance brand in the world and champions confidence for guys by helping them look, feel, and smell their best while navigating the world of attraction.With a full line of grooming products including daily fragrance sprays, deodorants, anti-perspirants, shower gels, shampoos and styling products, LYNX gives guys the tools to feel confident, self-assured, and attractive to the world around them and to always smell irresistibly ready!
Type de média	Télévision & Cinéma
Global Chief Creative Officer	Jose Miguel Sokoloff
Creative Lead	Gavin Cumine
Equipe créative	Drew Davies
Equipe créative	Angus Crombie
Global Business Director	Federico Duberti
Global Account Director	Barney Ware
Chef de groupe	George Hollins
Global Strategy Director	Richard Welch
Stratégie	Alpesh Patel
Designer	Danny Flint
Producteur, agence	Alex Pemberton