Beck's - "Heroes of the Night"

Serviceplan Campaign

Serviceplan Campaign Hamburg, Allemagne

Awards

12344

Marque: Beck's
Pays: Allemagne

Annonceur: AB Inbev

Titre	Heroes of the Night
Agence	Serviceplan Campaign
Campagne	Heroes of the Night
Annonceur	AB Inbev
Marque	Beck's
Date de première diffusion/publication	2019 / 5
Secteur d'activité	Bières, cidres
Synopsis	We developed the first mobile app using user-generated, real-time data from WhatsApp group chats to turn you and your friends into heroes of a legendary comic. Every comic is fully customizable and a unique piece of creativity, based on geo- and time-specific context provided by WhatsApp. The time the message is sent determines the time shown on the clocks in the comic! And the location of your night out is reflected in the comic’s title header – for example taking the shape of the Frankfurt skyline or the Hamburg harbor. How we did it? We applied Machine-Learning-based character and image assignment (message sentiment & content) to automatically bring every message to life in shape of a comic hero statement. 10 heroes with a different character each, resembling typical night out personalities in your group of friends: the well-dressed charmer, the talkative one, the diva, and so on.
Type de média	Etude de cas
Longueur	46 seconds
Responsable de la publicité (annonceur)	Arnaud Hanset
Responsable de la publicité (annonceur)	Susanne Koop
Global Chief Creative Officer	Alexander Schill
Directeur de la création	Markus Kremer
Directeur de la création	Thomas Heyen
Directeur associé	Florian Klietz
Design Director	Sebastien Stabenau
Directeur de création	Ronnie Patt
Concepteur / rédacteur	Jan-Erik Scheibner
Management Supervisor	Kristian von Elm
Responsable de budget agence	Mariah Kattmann
Directeur artistique	Philipp F. Trübiger
Acheteur d'art	Tanja Braune