Volvo Volts - "Volts by Volvo"

FamousGrey

FamousGrey Groot-Bijgaarden, Belgique

Awards

5859

Marque: Volvo Volts
Pays: Belgique

Annonceur: Volvo

Titre	Volts by Volvo
Brief	A survey by Volvo Cars Belgium revealed a striking fact: 56% of electric drivers don’t know if the electricity they use is green. So what’s the point of driving electric if your electricity isn’t green? Volts by Volvo was the answer. It's a green energy contract for your home, enabling you to drive clean by charging green. Volvo suddenly became an energy provider as well as a car maker. Green energy expert Eneco served as consultant on the project.
Agence	FamousGrey
Campagne	Volts by Volvo
Annonceur	Volvo
Marque	Volvo Volts
Mise en ligne	Novembre 2019
Secteur d'activité	Secteur automobile
Synopsis	A survey conducted by Volvo Cars Belgium, revealed a striking insight: 56% of electric drivers don’t know if the electricity they use is green. 24% even admits using grey energy. But what’s the point of driving electric, if your electricity isn’t green?Volts by Volvo was the answer to this paradox of electric driving. Volts by Volvo is a green energy contract for your home, enabling you to drive clean by charging green. As a result of this strategic choice and new product, Volvo suddenly went from being a car manufacturer to being an energy provider.Volts by Volvo was developed in close collaboration with green energy expert Eneco, served as our consultant and helped us with legal conditions of the energy contracts.
Type de média	Etude de cas
Directeur de la création	Peter Ampe
Directeur de la création	Jonathan Detavernier
Equipe créative	Marc Richard Vander Heyden
Equipe créative	Diederik Jeangout
Experience Director	Maarten Breda
Stratégie	Maarten Van Daele
Brand Leader	Barbara Van Huis
Chef de projet	Matthias Roose
Business Director	Joachim François
PR manager	Laure Vandeghinste
PR manager	Déborah de Klerck
Business Director	Carola Michiels
Developer	Arno van Biesen
Chef de projet digital	Kurt Van Nieuwenhove
Web designer	Greg Ellinger