| Titre | Feeding Imagination |
| Brief | Childhood creativity rarely gets displayed beyond fridge doors and classroom walls. To show kids how far their imaginations can take them, Goldfish launched an integrated campaign that brought the imagination of three young children to life. One authored a book, one created a huge mural, and another designed a video game. The campaign asks children to share their drawings and stories at feedimagination.ca for a chance to see them brought to life this winter. |
| Agence | Zulu Alpha Kilo |
| Campagne | Feeding Imagination |
| Annonceur | Campbell Canada |
| Marque | Goldfish® Crackers |
| Date de première diffusion/publication | 2020 / 9 |
| Secteur d'activité | Autres |
| Synopsis | Goldfish Crackers wants kids to think of snack time as a time for imagination. To launch Goldfish’ new brand platform “Feed Imagination”, we asked an 8 year-old boy to tell a story about a Goldfish cracker. Days later, we surprised him by turning his story into a video game, which was then made available to play across Canada. Now kids across the country are sharing their own creations at feedimaginations.ca for a chance to see them come to life. |
| Type de média | Etude de cas |
| Longueur | |
| Responsable de la création | Zak Mroueh |
| Directeur de création | Susie Lee |
| ACD | George Ault |
| Concepteur / rédacteur | George Ault |
| ACD | Jacob Gawrysiak |
| Directeur artistique | Jacob Gawrysiak |
| Social Creative | Philippe Visaya |
| Social Creative | Victoria Lee |
| Designer | Vince Rozas |
| Responsable de budget agence | Alyssa Guttman |
| Responsable de budget agence | Erin McManus |
| Planning Team | Heather Segal |
| Planning Team | Sean Bell |
| Responsable de la publicité (annonceur) | Mieka Burns |
| Responsable de la publicité (annonceur) | Paloma Bentes |
| Responsable de la publicité (annonceur) | Friyana Engineer |
| Responsable de la publicité (annonceur) | Mariah Weir |
| Developer | Kyle Collins |
| Producteur, maison de production | Rebecca Adams |
| Producteur, maison de production | Michael Oshell |
| Studio Director | Greg Heptinstall |
| Studio Artists | Andrew Martin |
| Studio Artists | Cecilia Bernasch |
| Maison de production | Zulubot |
| Réalisateur | Barbara Shearer |
| Producteur exécutif | Tom Evans |
| Producteur, maison de production | Mitch Cappe |
| Directeur de la photo | James Andrews |
| Distribution | Ground Glass Casting Andrew Deiters |
| Montage | Zulubot |
| Post production | Sarah Dayus |
| Post production | Mariya Guzova |
| Post production | Adam Palmer |
| Monteur | Max Lawlor |
| Création d'image | Mike Sevigny |
| Coloriste | Hardave Grewal |
| Post production | Alex Boothby |
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