Amazon Prime Video - "Cités - original Prime Video series on TikTok (300s)"

Herezie

Herezie Paris, France

Awards

3169

Marque: Amazon Prime Video
Pays: France

Annonceur: Amazon Prime Video

Titre	Cités - original Prime Video series on TikTok (300s)
Agence	Herezie
Campagne	Cités - TIK TOK x AMAZON PRIME VIDEO
Annonceur	Amazon Prime Video
Marque	Amazon Prime Video
Mise en ligne	Novembre 2021
Secteur d'activité	Médias, édition, production
Synopsis	To attract a younger audience and to stand out right from the start on this new platform, Prime Video did what it does best: it created a series. A new genre of series: the first 100% TikTok series.It was called “Cites” and respected the platform’s codes and audience. It’s an ode to youth and to France’s cultural heritage and aims at demonstrating that the two are not disconnected. “Cités” conveys a message of hope and inclusion.It’s made up of 12 one-minute episodes (the maximum length allowed on TikTok), in which we follow the everyday lives of various young people, who live their lives to the beat of quotations from French celebrities (musicians, authors, poets, etc), whose words have never sounded as true as they do today. The casting, filming, editing and post-production, i.e. every single step of the production, was carried out directly on TikTok.
Type de média	Film Web
Media	Oconnection
Social Media Manager	Douglas Antonio
President/CEO	Andrea Stillacci
Directeur de création	Etienne Renaux
Chef de groupe	Marine Chenu
Directeur de création	Paul Marty
Directeur conseil	Dimitri Boudnikoff
TV Production	Tanya Kozlova
Concepteur	Antoine ALLAIN DES BEAUVAIS
Concepteur	Tom Danguy
Senior Social Marketing Manager	Alexandre Andresciani
Directeur artistique	Hugo Doré
Directeur artistique	Joris Bourquin
Chef de projet	Lisa Duchein
TV Production	Laureen Rigot
Social Media Manager	Lucie Roques
European Creative Director	Enzo Annunziata
Écriture et réalisation	Abd Al Malik
Production Executive	Quad Stories
Production	Prime Video France
Diffuseur	TikTok
PDG	Andrea Stillacci