| Titre | Agreement with Mother Film Case (RU) |
| Agence | RA Kombinat |
| Campagne | Agreement with Mother |
| Annonceur | ForteBank |
| Marque | ForteBank |
| Date de première diffusion/publication | 2020 / 3 |
| Secteur d'activité | Services bancaires, investissements, services boursiers |
| Philosophie | On March 8, everyone calls their mom, but from the next day people do it less often. ForteBank decided to better the situation and created a special “Agreement with Mother” then quietly sticking it in an each agreement with the bank. By signing the “Agreement with Mother”, the client of the bank promises to call his/her mother, come to visit her and give flowers and gifts more often. ForteBank has shot the reaction of customers on a hidden camera and then released a small video. |
| Type de média | Relations presse et relations publics |
| Longueur | |
| Marketing Director | Anton Kim |
| Monteur | Daniyar Agabekov |
| PR manager | Elvira Peltola |
| Directeur de création | Nikita Ermolaev |
| Concepteur / rédacteur | Rasul Abidov |
| Designer | Inna Gurets |
| Directeur de clientèle | Elena Dmitrieva |
| Responsable de budget agence | Taissia Samoilova |