PTSB - "Altogether More Human"

Publicis Dublin

Publicis Dublin Dublin, Irlande

873

Marque: PTSB
Pays: Irlande

Annonceur: PTSB

Titre	Altogether More Human
Agence	Publicis Dublin
Campagne	Altogether More Human
Annonceur	PTSB
Marque	PTSB
Date de première diffusion/publication	2023 / 10
Secteur d'activité	Services financiers en ligne
Synopsis	Permanent TSB have rebranded to become PTSB, with a major new brand campaign from Publicis Dublin, together with the launch of a brand new creative identity, led by Image Now. The campaign kicks off with a brand film which brings to life the many different ways in which PTSB are bringing together the best of technology and people to deliver a new kind of banking experience for their customers; one that’s altogether more human. This marks the first major overhaul of brand positioning and identity for PTSB in over 20 years. The new identity was developed by Dublin-based design studio, Image Now, and encompasses a full brand system across all the bank’s customer communications, from the retail branch experience to digital application.
Type de média	Télévision
Longueur	60 seconds
Marché	Irlande
Bande son	Grizzly Bear 'Two Weeks'
Plus d'info	ptsb.ie
Post production	Coffee & TV
Responsable de la publicité (annonceur)	Stephen Jackson
Responsable de la publicité (annonceur)	Suzanne Lloyd
Communications Manager	Sebastian Feehan
Digital Marketing	Eimear Grehan
Business Director	Edel McCabe
Producteur digital	Cian McIntyre
Directeur de clientèle	Rachel Williamson
Responsable de budget agence	Cassie Treacy
Directeur de création	Ger Roe
Directeur artistique	Nick Doring
Concepteur / rédacteur	Paul O’Loughlin
Designer	Cormac O'Connor
Planning Director	Denisse Achata
Producteur, agence	Rachel Murray
Maison de production	Friends Production
Réalisateur	ManvsMachine
Directeur de la photo	David Procter
Producteur	Richard Fenton
Sociéte de création sonore	Folding Waves