Cherry Koshy
Creative Director, Content Writer, Copywriter at Al-Futtaim Health
Dubai, Emirats Arabes Unis
TitreDustbusters 4: The Dustpan is History
Annonceur Black & Decker
Marque Black & Decker
Date de première diffusion/publication 2004 / 1
Synopsis In 2004, Black & Decker introduced their range revolutionary dustbusters for domestic households that had versatile products designed for every aspect of cleaning- from regular dust and fillings in the hall, to slimy grimy surfaces in the bathroom to compact cleaning on laptops. So much so, that it made painful and fuddy duddy approaches like the broomstick and cleaning cloth- history. This is one among a 4 part campaign that made its point and changed cleaning habits,,especially among the Asian populace in the UAE.
Type de média Plateforme d'activation à 360°
Associate Creative Director/Copywriter

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