| Titre | Free-fall Parachute Sale |
| Titre (langue originale) | Paraquedas |
| Agence | Wieden + Kennedy |
| Campagne | Paraquedas |
| Annonceur | Elo |
| Marque | Elo |
| Date de première diffusion/publication | 2019 / 10 |
| Secteur d'activité | Cartes de crédit |
| Philosophie | Every second count on a new advertising campaign for Cartão Elo, a 100% Brazilian credit card, by Wieden + Kennedy São Paulo. To show how easy is to pay with Elo on Google Pay the agency shot skydivers in a parachute purchasing in free fall jump following the concept "Vai na sua Vai com Elo", who values the attitude of who makes their own choices and have a misfit behaviour. The “Free-fall Parachute Sale” was shot in a 8000 feet high and was performed in partnership with professional skydivers Arthur Zanella and Thiago Negão, with more than 10,000 jumps together, known for free flights from touristic sights and became the launch film of the campaign. |
| Type de média | Télévision |
| Longueur | |
| Directeur de la création | Eduardo Lima |
| Directeur de la création | Renato Simões |
| Directeur de création | Felipe Ribeiro |
| Directeur de création | Diego Limberti |
| Concepteur / rédacteur | Matheus Sanches |
| Directeur artistique | Diogo Bueno |
| Directeur artistique | Gustavo Henrique |
| Producteur, agence | Regiani Pettinelli |
| Producteur, agence | Thais Bonizzi |
| Producteur digital | Ricardo Barbin |
| Direction commerciale/Conseil client | Fernanda Antonelli |
| Direction commerciale/Conseil client | Priscilla Carvalho |
| Direction commerciale/Conseil client | Bianca Paulucci |
| Direction commerciale/Conseil client | Beatriz Chedid |
| Direction commerciale/Conseil client | Soluwa Bernardi |
| Planning Team | André Troster |
| Planning Team | Bruno Araldi |
| Planning Team | Ariane Kopke |
| Stratégie | André Troster |
| Stratégie | Eliel Guilhen |
| Stratégie | Gustavo Cabral |
| Stratégie | Rubens Santos |
| Social Media Strategist | Gabriel Marchi |
| Social Media Strategist | Erick Ramalho |
| Equipe média | Thais Altschuller |
| Equipe média | Cintia Mavros |
| Equipe média | Marina Signori |
| Equipe média | Gabriela Mansano |
| Equipe média | Victor Meireles |
| Approval Client | Luis Cassio de Oliveir |
| Approval Client | Renata Ucha |
| Approval Client | Christina Ricci |
| Maison de production | Fauna |
| Réalisateur | Fernando "Del" Reginato |
| Directeur exécutif | Patrick Petry |
| Directeur de la photo | Gabriel Risso Bianchini |
| Producteur exécutif | Melinha Lobo |
| Account Production | Graziella Nadruz |
| Monteur | Daniela Guimarães |
| Post production | BTFLY Coletivo |
| Audio Post Facility | DaHouse Audio |
| Soundtrack Production | Lucas Mayer |
| Soundtrack Production | Markus Thomas |
| Soundtrack Production | Rodrigo Sagui |