Zurich Connect - "Protect The Love"

DDB Group Italy

DDB Group Italy Milan, Italie

Awards

2749

Marque: Zurich Connect
Pays: Italie

Annonceur: Zurich Connect

Titre	Protect The Love
Brief	There are no laws in Italy that protect LGBT+ people from homophobic insults. Those entrusted to protect them do nothing but foment contempt, and all of this hate gets poured into social networks. Zurich Connect, one of Europe’s leading insurance companies, transformed this hate into support with Protect The Love. For every offensive comment found on social networks, Zurich Connect donated €1 to to projects that champion the LGBT+ community. Haters had never been so useful: the more they hated, the more they donated.
Agence	DDB Group Italy
Campagne	Protect The Love
Annonceur	Zurich Connect
Marque	Zurich Connect
Mise en ligne	Novembre 2019
Secteur d'activité	Services financiers en ligne
Synopsis	Anti-LGBT+ users are everywhere. Offline and online. To support the LGBT+ community and take a stand against the haters we just said one thing to them: thank you. During Milan Pride Week bullies and homophobes unintentionally became supporters of the cause thanks to “Protect The Love”, the first online insurance for LGBT+ Pride. During Pride Day in Milan we turned every hateful comment we intercepted on social networks into donations towards projects that support LGBT+ people. Bullies and Homophobes online have never been so useful: the more they hated, the more they donated. Online insurance is what we do best, and if the law can’t protect LGBT+ people, we can.
Type de média	Médias sociaux
Directeur de la création	Luca Cortesini
Directeur de la création	GABRIELE Caeti
Client Creative Director	Salvatore Zanfrisco
Client Creative Director	Stefano Guidi
Directeur artistique	Daniele Baglioni
Directeur artistique	Mauro Valsecchi
Concepteur / rédacteur	Gianluca Nucaro
Concepteur / rédacteur	Giacomo Ghezzo
Directeur de clientèle	Barbara Damonte
Social Media Manager	Pasquale Pinto