Ease Labs - "Beauty Hidden Blue Purple"

McCann Health Brazil

McCann Health Brazil São Paulo, Brésil

Awards

1652

Cette création fait partie de la Collection Act Responsible

Marque: Ease Labs
Pays: Brésil

Annonceur: Ease Labs

Titre	Beauty Hidden Blue Purple
Agence	McCann Health Brazil
Campagne	The Beauty Hidden Inside Cannabis
Annonceur	Ease Labs
Marque	Ease Labs
Date de première diffusion/publication	2021 / 12
Secteur d'activité	Santé et produits pharmaceutiques
Slogan	The Beauty Hidden Inside Cannabis
Synopsis	Situation The scientific use of cannabis still faces prejudice. More and more science has proven the benefits of cannabis drug use for a range of disease treatments with clinically proven results. And, every day, the technology of the Ease Labs laboratory has discovered benefits and evolved as a science the more it observes and learns from its results. Challenge The challenge was to show the beauty behind cannabis as the world knows it and, at the same time, create a concept and a campaign that was joyful and attracted the attention of all audiences. Solution To demystify this prejudice that still exists, we use the microscopic view of cannabis leaves, to take the deeper look that science is capable of. For this we created the concept: the beauty hidden inside cannabis. As a result, a graphic campaign of singular beauty was born, accompanied by the same simplicity and effectiveness as its concept.
Type de média	Presse & publications
Réalisateur	Thiago Silva
Directeur de la photo	Felipe Lion
Monteur	Lucas Mello
Concepteur / rédacteur	Fernando Franchim
Directeur artistique	Eduardo Basque
Directeur de création	Alessandra Gomes
Producteur exécutif	Ycaro Prata
Producteur exécutif	Karen Xavier
Directeur de clientèle	Ana Padinha
PDG	Joao Consorte
Producteur exécutif	Themistocles Silva
Producteur exécutif	Jessica Brockestayer
Coloriste	Ricardo Herling
Maison de production	Deep Films
Post production	Deep Films
Producteur son	Studio Tesis