Women In Need - "Viridu Alert"

BBDO LANKA Colombo, Sri Lanka

2927

Marque: Women In Need
Pays: Sri Lanka

Annonceur: Women In Need

Titre	Viridu Alert
Agence	BBDO LANKA
Campagne	Viridu Alert
Annonceur	Women In Need
Marque	Women In Need
Date de première diffusion/publication	2018 / 10
Secteur d'activité	Institutions / Interêt Public / Associations à but non lucratif
Philosophie	To address the growing sexual harassment in public transport, WIN created an app '2six4' that helps women contact their friends and the police with just a click. To create awareness about the app and fight sexual harassment, we found the solution inside the public transport itself - ‘Viridu Alert’. We collaborated with a famous local Viridu singer, Suranga Kavee and created a song that carried a strong message for predators lurking in buses and trains. It also encouraged bystanders to come forward and help. During their performance, Suranga and his pupils informed passengers about the '2six4' app that women can use in an emergency situation. For a change, Viridu Singers performed not just to earn a living but also for a good cause. Using Viridu as a medium we spread awareness about the issue and also gave people a solution in the form of an app, at their fingertips.
Type de média	Etude de cas
Longueur	127 seconds
Managing Director	Santosh Menon
Creative Chairperson	Ruchi Sharma
Directeur artistique	Rogger Kenneth Schales
ACD	Gihan Rodrigo
ACD	Chanuka Wijayasinghe
Agency Producer	Laungston Costa
Viridu Singer	Suranga Kavee
Creative	Ameya Mone
Sinhala Writer	Kasuni Chandrasena
Planner	Chanithi Gunasekera
Chef de groupe	Lambodran Ramanan
Final Artist	Sampath Chaminda
Directeur artistique	Akila Harison
Idea Creation	Rogger Kenneth Schales