Titre | Orlando |
Agence | Grey Worldwide Mexico |
Campagne | Daily hurricanes |
Annonceur | Reinserta |
Marque | Reinserta |
Date de première diffusion/publication | 2024 / 1 |
Secteur d'activité | Violence domestique, agressions sexuelles |
Synopsis | In 2023, Hurricane OTIS hit the Mexican Pacific coast, it did so in a surprising way, going from being a tropical storm, to becoming in a matter of hours, the strongest tropical cyclone that has attacked the coast of Acapulco. The Category 5 storm hit the iconic resort with maximum sustained winds of 260 km/h, destroying everything in its path: hotels, hospitals, homes, even the shelter where more than 100 girls were struggling to rebuild their lives. Girls who had already experienced the destruction of their homes and had been hit by a force stronger, more relentless and more lethal than any hurricane: child violence. This phenomenon is suffered by more than 60% of children in Mexico. We decided, together with Reinserta, a non-profit organization that, since its foundation, seeks care and protection for children and adolescents in contact with violence in Mexico, to carry out a campaign in record time to obtain donations that would help rebuild the shelter of hundreds of girls, but above all that would help them rebuild their lives. |
Type de média | Presse & publications |
Directeur de création groupe | Micho Sanchez |
Directeur de création | Gerardo Vila |
Directeur artistique | Franciso Escalante |
Directeur artistique | Micho Sanchez |
Directeur artistique | Mario Berber |
Concepteur / rédacteur | Gerardo Vila |
Chief Commercial Officer | Alexis Ospina |