| Titre | Much more than trees |
| Agence | Paz Comunicação Estratégica |
| Campagne | Much more than trees |
| Annonceur | Só Ação |
| Marque | Só Ação |
| Mise en ligne | Janvier 2012 |
| Secteur d'activité | Environnement & Ecologie |
| Philosophie | In order to stop the deforestation in the few green areas in the city, a study was made in conjunction with the Spanish illustrator Lorenzo Duran, from Naturayarte, which shows that cutting off the trees damages the entire ecosystem and hurts even more the residents of the city. All illustration work was manually made with actual leaves, which were later on photographed andused as the face of the print campaign. Posters with the actual leaves were also spreaded in strategic areas. |
| Type de média | Etude de cas |
| Illustrateur | Lorenzo Durán |
| Concepteur / rédacteur | Leonardo Parnes |
| Directeur artistique | Marcelo Maciel |
| Directeur de création | Leonardo Parnes |
| Directeur de la création | Haroldo Cardoso |
| Réalisateur | Einhart Jacome da Paz |
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