Titre | ASICS' Foot Type Test AD |
Agence | NEOGAMA |
Campagne | Foot Type Test AD |
Annonceur | ASICS Corporation |
Marque | Asics |
Date de première diffusion/publication | 2017 / 5 |
Secteur d'activité | Chaussures unisexes |
Slogan | ASICS creates a thermochromic print ad that allows you to do your Foot Type test on it. |
Synopsis | Thousands of runners don't use the proper running shoes for their foot type. A print ad created for ASICS by the Brazilian agency Neogama uses a simple technology to help runners identify the right shoes for them. Using a thermochromic ink that reacts to the body heat, the FOOT TYPE TEST AD is able to determine the foot type of a person by showing clearly their footprint. All is needed is to stand on the magazine, over the determined area, to find out if the foot type is supinator (when the shoes wear themselves out on the outer area of the sole), pronator (wear themselves out on the inner area of the sole) or neutral (when the sole wears itself out uniformly). The ASICS' FOOT TYPE TEST AD can be seen on the cover of latest editions of the Runners and Women's Health magazines. |
Type de média | Magazine Custom Publishing |
Longueur | |
Directeur de création | Márcio Ribas |
Directeur de création | Fábio Mozeli |
Equipe créative | Gabriel Marcondes |
Equipe créative | Sávio Hatherly |
Equipe créative | Pedro Rosas |
Equipe créative | José |
Equipe créative | Pedro Bortolini |
Equipe créative | Michel Morem |
Attendance | Guilherme Nogueira |
Attendance | Renato Miguez |
Attendance | João Castro |
Attendance | Oleg Loretto |
Planneur | Maju Strasburg |
Directeur média | Luiz Gini |
Directeur média | Giuliana |
Directeur média | Chekin |
Directeur média | Cibele Perandin |
Directeur média | Karem Pugliesi |
Production Management | Mariah Bayeux |
RTVC | Paula Alimonda |
Acheteur d'art | Vanessa Raad |
Acheteur d'art | Felipe Moro |
Editeur | Roger Pereira |
Editeur | Lucas Souza |
Motion design | Marcos Thuki |
Producteur, maison de production | Ritmo Visual Filmes |
Réalisateur | Pedro |
Cinématographie | Marco Lomiler |
Producteur exécutif | Patrick Caracas |
Producteur, maison de production | Mayra Donatelli |
Camera Assistant | Yilan Carvalho |
Coloriste | Luca Leocádio |
Producteur, maison de production | Edu Luke |
Son | Juliana Cruz |
Production support | Bandits |
Production graphique | Graphic Production House |
Responsable de la publicité (annonceur) | Mauricio Busin |
Responsable de la publicité (annonceur) | Thaise Oliveira |