Marcelo Lourenço
Partner/ECD at Coming Soon
Lisbon, Portugal
TitreSurfing Through The Odds
Agence
Campagne Surfing Through The Odds
Annonceur Betclic x Shutterstock x Soma Surf
Marque Betclic x Shutterstock x Soma Surf
Date de première diffusion/publication 2023 / 10
Secteur d'activité Sites de loisirs & divertissements
Philosophie Betclic and Shutterstock studios premiere a documentary on representation and gender equality and launch the first collection of images of black women surfing available in a global image bank. Defying all the odds. That's exactly what the documentary Surfing Through The Odds shows, which has just been made available on Betclic's YouTube and Shutterstock's specially created page as part of a project featuring SOMA Surf - an NGO based in São Tomé and Príncipe - which tells the story of young girls fighting for female empowerment through surfing. The representation of black women surfing was non-existent in image banks and SOMA Surf needed visibility to continue with the project. Betclic and Shutterstock Studios travelled to São Tomé to create the documentary Surfing Through The Odds and photograph these young African women, who are the first black female surfers to be featured in an images/videos collection. This collection is available on the Shutterstock website (www.shutterstock.com/search/lifestyle?contributor=SOMA+surf-therapy) and the profits from the images/videos go directly to SOMA Surf for life. In this way, the project takes advantage of the best resources and the visibility of each partner to contribute to effective change in racial and gender inequality in the surfing community and to the empowerment of women in São Tomé.
Type de média Brand Content
Longueur
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Responsable de la publicité (annonceur)
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Founder / Executive Creative Director
Founder / Executive Creative Director
Responsable de la publicité (annonceur)
Responsable de la publicité (annonceur)
Producteur
Client Success Manager
Producteur
Producteur
Photographer & Videographer
2nd Photographer, Videographer and DIT Documentary Director
Réalisateur
Directeur de la photo
Documentary Water Cinematographer and 1st AC
Documentary 3rd Camera and BTS
Sound Recordist
Monteur
Montage
Senior Editor
Assistant Monteur
Coloriste
Sound Design and Mix
Sound Design and Mix
VFX Artist
Online Editior
Post-production Supervisor
Post-production Producer
Stock Editor and Colourist
Retouche
Roto Artist
Stock Post-Production
Client Partner
Senior Director, Enterprise Marketing
Director, Enterprise Marketing
Responsable de la publicité (annonceur)
Communications Manager
Global Head of External Communications
Content Solutions Lead
Mgr, Contributor Strategy
Sr Content Editor
Social Media Specialist
Directeur de création associé
Concepteur / rédacteur

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