| Titre | Make Your Favorite Cold Drinks |
| Agence | Havas New York |
| Campagne | Keurig Kold |
| Annonceur | Keurig, Incorporated |
| Marque | Keurig Kold |
| Date de première diffusion/publication | 2015 / 9 |
| Secteur d'activité | Petit Électroménager, accessoires pour la maison |
| Synopsis | Keurig recently launched their new Kold beverage maker with an eye-catching campaign that’s as fun as the drinks themselves. Directed and edited by Brand New School, the campaign, which was concepted and conceived by agency of record Havas Worldwide, is a fast-paced, mixed-media montage of what it’s like to experience the machine and its beverages. Featuring an exclusive partnership with Coca-Cola, Keurig Kold allows consumers to create their own sodas and other soft drinks at home through the use of the iconic Keurig K-Cups. The Brand New School team found beauty in the storyboard’s stylized liquids and fractured icy textures, and captured them using gorgeous macro shots as well as stunning slow-motion and stop-motion visuals. Taking cues from the bold colors of Pop art, the designers incorporated the Coca-Cola, Sprite, Dr. Pepper, and other logos of available flavors into the aesthetic language of the spots. The team also found inspiration in installation art, which included filling a 50-foot photobubble with balloons and detonating an explosive in an oversized ice cube. “Developing the look for a new product launch is simultaneously exciting and challenging,” said director Chris Dooley. “It’s that rare opportunity to help create the first impression of the brand, so it needs to have a strong perspective and be filled with memorable and iconic moments. From the outset, I was keenly aware that I would be tasked with giving this product a voice and a visual personality.” |
| Type de média | Digital |
| Longueur | |
| Group Executive Creative Director | Israel Garber |
| Group Executive Creative Director | Jason Musante |
| Directeur de la création | Dustin Duke |
| Directeur de la création | Jon Wagner |
| ACD/AD | Kristine Salm |
| ACD/CW | Guy Seese |
| Co-Head of Production | Sylvain Tron |
| Producteur exécutif | Deepa Joshi |
| Junior Producer | Christina Leprine |
| Directeur de clientèle | Laura Dartnell |
| Directeur de clientèle | Laure Ayel |
| Chef de groupe | Alex Zubak |
| Responsable de la stratégie | Tim Maleeny |
| Head Of Planning | Dana Ewing |
| Directeur des Stratégies | Alla Gonopolsky |
| Directeur des Stratégies | Maggie Windsor Gross |
| Directeur des Stratégies | Neil Kumar |
| Maison de production | Brand New School |
| Réalisateur | CHRIS DOOLEY |
| Directeur associé | Devin Brook |
| Visual Effects Supervisor | Mark French |
| Producteur délégué | David Wolfson |
| Post production | Brand New School |
| Creative Director, Brand New School | CHRIS DOOLEY |
| Designer | Andrés Rivera |
| Designer | Jeffrey Welk |
| Designer | Morten Kühl Christensen |
| Designer | Kris Wong |
| Designer | Serge Kirsanov |
| CG Supervisor | Russ Wootton |
| Illustration 3D | Morten Kühl Christensen |
| Illustration 3D | Dan Bradham |
| Illustration 3D | Jeff Bryson |
| Illustration 3D | Shane Csontos-Popko |
| Flame Artist | Mark French |
| Flame Artist | Kirk Balden |
| Storyboard Artist | Ryan Beckwith |
| Monteur | Moss Levenson |
| Assistant Monteur | Tyler Byrnes |
| Coloriste | Colin Travers |
| Responsable de la production | Julie Shevach |
| Supervising Producer | Suzanne Potashnick |
| Directeur de la photo | Jimmy Matlosz |
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