During the current coronavirus pandemic, many people still ignore the basic rules of quarantine and personal security. We can say that the ability to preserve the quarantine – is a kind of art. This is how we came up with idea of “Art of Quarantine” campaign, launched in association with Ministry of Culture and Informational Security of Ukraine. Classic art pieces get a new look and teach how to stop the spread of COVID-19 and stay safe. As a part of global campaign #FlattenTheCurve, we aim to stop the spread of the disease and share this message to the maximum number of people all over the world.
Philosophie
We can say that the ability to preserve the quarantine – is a kind of art. This is how we came up with idea of #ArtofQuarantine campaign, launched in association with Ministry of Culture and Informational Security of Ukraine. Classic art pieces get a new look and teach how to stop the spread of COVID-19 and stay safe. As a part of global campaign #FlattenTheCurve, we aim to stop the spread of the disease and share this message to the maximum number of people all over the world.
Problème
During the current coronavirus pandemic, many people still ignore the basic rules of quarantine and personal security.
Résultat
As a result, in first two weeks the project got exposed at the top viral media platforms and news media. The message has been already delivered more than to 100+ millions of people all over the world and keeps spreading.