Abrinq Foundation - Save the children - "Imprisoned Children - Pullover"

lew'lara\TBWA

lew'lara\TBWA São Paulo, Brésil

10790

Cette création fait partie de la Collection Act Responsible

Marque: Abrinq Foundation - Save the children
Pays: Brésil

Annonceur: Save the Children

Titre	Imprisoned Children - Pullover
Agence	lew'lara\TBWA
Campagne	Imprisoned Children
Annonceur	Save the Children
Marque	Abrinq Foundation - Save the children
Date de première diffusion/publication	2015 / 4
Secteur d'activité	Institutions / Interêt Public / Associations à but non lucratif
Synopsis	Abrinq Foundation - Save the children launches international campaign against child labour in the fashion industry.The top model Carol Ribeiro is one of the stars of the Save the children worldwide campaign against child labour in the fashion industry.The photos were inspired by the glamorous editorials created for the big brands, but when you look closely, you can see a child imprisoned inside the photos. Carol was photographed by Jacques Dequeke, but also photographers such as Henrique Gendre, Gil Inoue, Jairo Goldflus e Daniel Klajmic, whose names are frequently associated with the front covers of fashion magazines took part in the campaign. The idea of the campaign is not to criticise the fashion world, but to make people realize that this crime is closer to the consumer than people think. The campaign still counts on the support of PR and the social networks, inviting instagram users to post images with the hashtag #dress4good , thus increasing the magnitude of the message,making more and more people aware about this serious problem.
Type de média	Presse quotidienne
Responsable de la création	Manir Fadel
Directeur de la création	Felipe Luchi
Concepteur / rédacteur	Gabriel Sotero
Directeur artistique	Rodolfo Fernandes
Artist Representative	Maria Pestana
Responsable de budget agence	Maira Bandeira
Planning Team	Renata D'Avila
Planning Team	JULIANA BARTORILLA
Maison de production	Luiz Ritton
Equipe média	Fabian Mattua
Equipe média	Mariana Oliboni
Acheteur d'art	Alessandra Sarilho
Acheteur d'art	Sabino
Acheteur d'art	Caio Lobo
Acheteur d'art	Natasha Latronico
Photographe	Jacques Dequeker
Photographe	Jairo Goldflus
Photographe	Gil Inoue
Photographe	Daniel Klajmic
Photographe	Henrique Gendre
Graphics	Marcos Pedra
Graphics	Alexandro Coelho
Stratégie	Victor Alcântara da Graça
Responsable de la publicité (annonceur)	Yeda Mariana Rocha de M. Pereira
Responsable de la publicité (annonceur)	Denise Maria Cesario