Titre | Two London |
Agence | TBWA\RAAD |
Campagne | The World is Tricky |
Annonceur | Mashreq Bank |
Marque | Mashreq Bank |
Date de première diffusion/publication | 2020 / 2 |
Secteur d'activité | Services bancaires, investissements, services boursiers |
Slogan | In case your luggage goes to the wrong one |
Synopsis | Lost luggage is the last thing a traveler wants to experience and with so many documents at hand, it’s easy for passengers to forget about baggage loss insurance. Based on the insight that many of the most visited destinations have homonymous cities somewhere else on earth, Mashreq Bank took this opportunity to promote an often-disregarded credit card benefit: Baggage loss insurance. Because if the world can be confusing for us, it could also be tricky for our luggage. |
Type de média | Presse & publications |
Direction artistique et créative | Pedro Velasquez |
Creative / Copywriter | Leonardo Konjedic |
Direction artistique et créative | Oswaldo Sa |
Directeur de la création | Bruno Bomediano |
Directeur de la création | Manuel Bordé |
Responsable de la création | Walid Kanaan |