Aurélien Bigot
Co-Executive Creative Director at Rosbeef! Paris
Paris, France
Titre A WALL FOR WOMEN (Film)
BriefWe decided to create “A Wall for Women”. A digital and participative soccer wall that does not serve to counter free kicks, but all blows and violence against women.This wall is a chain of stories on the Ligue 1 Uber Eat account (3,4M followers), that aggregated the participations of both the influent Club accounts (Paris Saint Germain, AS Monaco, OL, etc.) and their communities thanks to a simple Instagram system using the hashtag : #awallforwomen.All together, their generated the longest wall of the history of football.
Agence
Campagne A Wall For Women
Annonceur LFP / Association Solidarité Femmes
Marque The French Soccer League (LFP) and the Association Solidarité Femmes
Date de première diffusion/publication 2021 / 11
Produit Charity for the International Day for the Elimination of Violence against Women.
Secteur d'activité Institutions / Interêt Public / Associations à but non lucratif
Synopsis The french soccer Ligue (LFP) and the association Solidarité Femmes wanted to take action for the International Day for the Elimination of Violence against Women. So we decided to created on instagram “A Wall for Women”. A digital and participative soccer wall that does not serve to counter free kicks, but all blows and violence against women.
Type de média Etude de cas
Longueur
Agency Manager
Agency Manager
Responsable de budget agence
Responsable de budget agence
Responsable de budget agence
Responsable de budget agence
Directeur de la création
Directeur de la création
Directeur artistique
Concepteur / rédacteur
Advertising agency ROSBEEF!
Client The French soccer Ligue (LFP) and the association Solidarité Femmes.
Agency managers Frans MCCABE, Antoine DAVID
Account managers Lucas VARONE, Alice FONTAINE, Lise DUCROCQ, Anouck HARTMANN
ECD Aurélien BIGOT, Benjamin LE COZ
Art Director Nicolas PONTACQ
Copywriter Maxime FRAUDREAU
Motion Designer Hélène RIGHINI

En vue

Créez votre profil talent sur AdForum

Commencez