| Titre | Shark Dive |
| Agence |
FCB Lisbon
|
| Campagne |
Don't text and drive
|
| Annonceur |
ACAM Drivers Safety Association
|
| Marque |
ACAM Drivers Safety Association
|
| Date de première diffusion/publication |
2016 / 2
|
| Secteur d'activité | Services aux particuliers
|
| Slogan | Don't text and Shark Dive. Don't text and drive. |
| Synopsis | The campaign was created to create awareness about texting while driving. The communications takes irony and exaggeration instead of the traditional tragic and violent approach. |
| Philosophie | Texting whilhe driving increases by 800% the chances of getting involved in an accident. And that's why ACAM Drivers Safety Association took a step ahead and using humour, irony and exaggeration approved a campaign that made Portugal take a minute to think. |
| Problème | Portugal is one of the countries where people text and drive the most and the usual tragic/violent campaigns against texting while driving has no effect. |
| Résultat | The posters and social media shares generated a big buzz around the problem reaching much more people that a single poster could be able to. |
| Type de média |
Poster
|
| Directeur artistique |
Ian Guimarães
|
| Concepteur / rédacteur |
Viton Araùjo
|
| Responsable de la création |
edson athayde
|
| Chairman |
Luis Silva Dias
|
| Illustrateur |
Ian Guimarães
|
