Interview(s) de Henry Mandelbaum

I think this is an amazing initiative. And If I have the opportunity to give back to the industry I will definitely take it. We are living difficult times and, as creatives, we can make a change. I hope I can get to see ideas that transcribe that.

I think that this model is completely disruptive. Completely online and with no fees, this award show have the chance to create something new in a flooded market. And specially, hosting it with no fees might move the spotlight a little bit. Lets see what happens.

I think the hybrid jury makes the awards even richer because we can focus on much more than just the execution. Let me explain. I love the model of journalists judging advertising. It makes it more interesting, makes our universe expand. And having strategists doing it also will make the same expansion.

I will be looking for bold and simple ideas. Something that makes me feel and also transcribe that feeling into results without making it complicated.

I think the current crisis will make us work simpler, smarter and faster. There is no time and resources to be wasted.