Interview(s) de Marcelo Andrade
PHNX Tribute Jury
Why did you think it was important to join the PHNX jury?
It’s such an honor to be part of PHNX Tribute Jury and, of course, it’s an amazing opportunity to discover the best works of the best talents of the industry.
What impact do you think the event might have on the industry?
PHNX Tribute will put on the stage the most creative works, talents, brands, and the trend that will hit the industry in the next years!
What do you think of the hybrid jury, which includes strategists and journalists alongside creatives?
The hybrid jury of the PHNX Tribute creates much more different points of view, enriching the festival.
What will you be looking for when you start judging the entries?
Judging creative works is always a good way to learn about the changes that are taking place in the world, people, and brands. The industry reflects the problems, opportunities, and concerns of our society.
What lasting impact might the current crisis have on creative work?
It’s clear for me that, as much harder is the time we’re live in, as much important the creativity. This crisis will make creative work even more valuable.
.