AIB - "The Prayer of the Brave"

Rothco, part of Accenture Song

Rothco, part of Accenture Song Dublin 7, Irlande

6624

Marque: AIB
Pays: Irlande

Annonceur: AIB

Titre	The Prayer of the Brave
Agence	Rothco, part of Accenture Song
Campagne	Prayer of the Brave
Annonceur	AIB
Marque	AIB
Date de première diffusion/publication	2020 / 8
Secteur d'activité	Services bancaires, investissements, services boursiers
Philosophie	Running a business isn’t easy. It can be demanding, overwhelming, and often asks more than is expected. The level of resolve and perseverance to succeed is universal no matter its size. To help celebrate the dedication and bravery of those who own or run businesses, and the important role they play in the Irish economy, AIB has launched an inspiring new campaign created by Rothco, part of Accenture Interactive, that crafts an ode to these business owners. Entitled ‘Prayer of the Brave’, the campaign applauds business-owners and leaders as they go about their days, giving voice to all the challenges and emotions of running their own company – whilst an inspiring ‘prayer’ of positivity is recited in voice-over. Each line of the prayer reveals the inner-most thoughts of business owners; their hopes, dreams, and deep wishes for themselves, their staff, family and the businesses they run. As the campaign focused on backing Irish businesses, Rothco, part of Accenture Interactive and AIB sought to have nearly every element of the production do the same. Shot in Ireland post lock-down, against a backdrop of tight restrictions, the agency worked with Emmy award-winning filmmaker Emer Reynolds and Antidote Films to bring the ‘Prayer of the Brave’ to life. With sound design by award-winning composer Steve Fanagan and cinematography by Kate McCullough, the film not only became an emotive ode to business owners, but a showcase of home-grown talent in the Irish film industry.
Type de média	Film Web
Longueur	60 seconds
Producteur, agence	Aisling O’Dywer
Producteur, agence	Jessica Derby
Responsable de la création	Al Kelly
Directeur de la création	Jen Spiers
Directeur de création	Ray Swan
Directeur de création	Emma Sharkey
Equipe créative	Alex Ingarfield
Equipe créative	Fabiano Dalmácio
Equipe créative	Edel Quinn
Finished Artist	David Gallagher
Finished Artist	Gerry Cole
Directeur associé	Jimi McGrath
Business Director	James Moore
Directeur de clientèle	Karen Austin
Responsable de budget agence	Amy Harrington
Chef de groupe	Steven Nagle
Directeur des stratégies	Patrick Ronaldson
Directeur des Stratégies	Casey Smyth
Digital Strategy	Colm Cusack
Photographe	Christopher Lindhorst
Retouche	Floss Creative
Musique	Leland Music
Maison de production	Andidote
Réalisateur	Emer Reynolds
Producteur	Andrew Freedman
Directeur de la photo	Kate McCullough
Chef décorateur	Joe Fallover
Post production	OuterLimits
Monteur	Tony Cranstoun
Post-production Supervisor	Brian Raftery
VFX Supervisor	Andy Clarke
Son	Kieran Horgan
Sound Designer	Steve Fanagan
Chief Marketing Officer (CMO)	Mark Doyle
Head of Marketing	Nuala Kroondijk
Marketing Manager	Jane Chmara