| Titre | Hitler Hashtag |
| Titre (langue originale) | #Hitler |
| Brief | Right-wing populism is getting strong once again on German streets, but even stronger in the internet. Populists and agitators are abusing the web and using social networks to attract people through propaganda. Their aim: to shift society to the right-wing. As the world drifts further to the right, the small anti-racism organization “Gesicht Zeigen!” (well known from their project “Mein Kampf against racism”) strives to fight back by recruiting new supporting members. To show the imminent danger of social media in the wrong hands, we created a symbol. Starting with an icon that reigns supreme on the internet: the hashtag. By simply adding a specific background to the symbol we completely changed its meaning, directly referring to the Nazi swastika. The Hitler Hashtag was born. |
| Agence | Ogilvy Germany |
| Campagne | Hitler Hashtag |
| Annonceur | Gesicht Zeigen! |
| Marque | Gesicht Zeigen! An association encouraging people to stand against racism in Germany |
| Mise en ligne | Novembre 2018 |
| Secteur d'activité | Institutions / Interêt Public / Associations à but non lucratif |
| Synopsis | An association encouraging people to stand against racism in Germany |
| Type de média | Presse & publications |
| Responsable de la création | Stephan Vogel |
| Managing Creative Director | Tim Stuebane |
| Concepteur / rédacteur | Holly Attrill |
| Concepteur / rédacteur | Anke Roell |
| Directeur artistique | Philipp Bertisch |
| Directeur artistique | Stephan Westerwelle |
| Photographe | Karsten Wegner |
| Producteur, agence | Alexander Pfaff |
| Directeur de la publicité | Sophia Oppermann |
| Directeur de la publicité | Rebecca Weis |
| Direction commerciale/Conseil client | Max Brunner |
| Direction commerciale/Conseil client | Constanze Kobe |
| Acheteur d'art | Martina Diederichs |
| Agence Média | Mindshare |
| Post production | H&O |
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