| Titre | Twinkle Twinkle Little Swell |
| Agence | Saatchi & Saatchi Dubai |
| Campagne | Nursery Signs |
| Annonceur | C Positive |
| Marque | C Positive |
| Date de première diffusion/publication | 2020 / 1 |
| Secteur d'activité | Associations d'information et de lutte contre la maladie |
| Slogan | Early detection is vital to preventing childhood cancer, which is why Twinkle Swell is here to teach you the basic symptoms to look out for! |
| Synopsis | Despite the recent attention given breast cancer awareness campaigns and movember drives, there is often a serious lack of discussion surrounding childhood cancer. There is a lot of taboo around the subject given the sensitive nature of children and sickness that often communities from discussing the topic. Saatchi & Saatchi rewrote familiar nursery rhymes to raise awareness among parents and kids to detect the early signs of childhood cancer in a friendly manner, softening the heaviness of this overwhelming disease. It used this friendly tool to open a dialogue between families, because 'early detection, is the best prevention.' |
| Résultat | |
| Type de média | Digital |
| Longueur | |
| Directeur artistique | Daniel Zacatenco |
| Directeur artistique | Alan Hong |
| Directeur artistique | Dennis Silveira |
| Concepteur / rédacteur | Nazmi Ahmad |
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