Carolyn Gargano
Sr Group Creative Director at W2O Group
San Francisco , Etats-Unis
TitreThe Thrown Out Flag 2
Agence
Campagne The Thrown Out Flag
Annonceur Out Not Down, LGBTQ Youth Resources & Services
Marque Out Not Down
Mise en ligneMars 2019
Secteur d'activité Institutions / Interêt Public / Associations à but non lucratif
Slogan All you need is love but a warm place to sleep would be nice too
Synopsis The colors of the rainbow are the ultimate symbol of freedom for the LGBTQ community. And more recently, they’ve been embraced by a wider community with great fanfare.

But not everyone is celebrating. The fact is 40% of homeless teens in the US who’ve come out were thrown out by their parents onto the streets.

We decided to transform this icon of liberation to demonstrate the real truth. We created The Thrown Out Flag. Made of discarded fabric in the traditional rainbow colors, it’s embraced by each teen in this outdoor poster campaign. Each stain, rip and tear represents their struggle. Each grasp of the fabric embodies their hope to find a new future of acceptance, tolerance and love.

Print advertisement created by Saatchi & Saatchi, United States for Out Not Down, within the category: Public Interest, NGO.
Type de média Presse & publications
Responsable de la création
Directeur de création

Personnes liées à cette réalisation

Créations associées

En vue

Créez votre profil talent sur AdForum

Commencez