Titipun Tubthong
Head of Creative at Brilliant & Million
Bangkok, Thaïlande
TitreChoose Yourself
Agence
Campagne Choose Yourself
Annonceur Wacoal Corp.
Marque Wacoal Thailand
Date de première diffusion/publication 2019 / 7
Secteur d'activité Lingerie, sous-vêtements et pyjamas
Slogan There’re many types of lifestyle, why wearing only one type of panties.
Synopsis At the fashions court, the accused was interviewed by the fashionist lawyer. She has pain in many life event and don't know why. The lawyer reveal to her. All problem is from her chosen.
Philosophie It's the Campaign from Wacoal Thailand to let women concentrate to choose her panties.
Problème We have found out from market survey that most of Thai women choose her panty just only for the color and pattern. But they don't know most of life obstruction can be solved if they have chosen the right panty type. Wacoal, the most expert in underwear in Thailand for a long time has 24 types of panty which have many kinds of function to solve in any life event of women. So we create the campaign to let them know. Just provoke her to be concentrate when choose her panty. Because the crime of life might happen to her if she not concentrate this thing.
Type de média Film Web
Longueur
Responsable de la création
Directeur de la création
Directeur de création
Directeur artistique
Concepteur / rédacteur
Planneur stratégique
Planneur stratégique
Directeur de clientèle
Chef de groupe
Réalisateur
Directeur de la production
Maison de production

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