Titre | THIRST |
Agence | Klick Health, Vancouver/Klick Health, Chicago |
Campagne | THIRST |
Annonceur | PodHER |
Marque | PodHER |
Date de première diffusion/publication | 2022 / 9 |
Secteur d'activité | Santé publique, hygiène et sécurité |
Slogan | The first short film made to survive online sexist censorship rules in an effort to change them. |
Synopsis | THIRST is a short film about women’s pursuit of sexual equality. For too long, women have been denied the right to access and enjoy their own sexual freedom. Our film follows a woman on a journey of self-exploration as she seeks what previously felt out of reach: pleasure. The film itself follows the rhythm of the sensation of pleasure and the building of a climax, but designed to outsmart the discriminatory social media algorithms that censor posts about women’s sexual health. Visit podher.org/thirst to learn more about why pleasure matters and sign our Change.org petition aimed at removing gender bias from social media algorithms. |
Philosophie | “Thirst” was created in partnership with PodHER as a hack to outsmart the algorithms, get people talking about this issue, and ultimately help change sexist social media censorship rules. PodHER is a female- and Latina-run non-profit (founded by Brazilian ballerina and Dior ambassador Ingrid Silva) that helps women of all backgrounds embrace and understand their power through storytelling and meaningful conversations. To outsmart algorithms, the film uses water as a visual metaphor, and shows a woman on a journey of self-exploration and pleasure. It follows a sensual rhythm and is set to Nina Simone’s “I Wish I Knew How It Would Feel to Be Free.” Created by women for women, the four-minute short builds to a climax, all under the radar of algorithms to avoid censorship. “Thirst” was inspired by research by University of Columbia professor Dr. Jessie Ford, which focuses on the impact sexual inequality, stigma, and power have on sexual health, and addresses sexual inequality and the pursuit of female pleasure, which is often overlooked and deprioritized in our society. The film also links to a petition that calls on social media companies to remove the sexist censorship algorithms that unfairly silence the sex educators and pleasure-focused companies that are seeking to change the narrative about women’s pleasure and sexual health. |
Problème | Female pleasure is vital to a woman’s overall health, yet social media algorithms unfairly label it as porn–especially when it comes from diverse content creators, like sex educators and advocates. This censorship prohibits women from getting accurate and current information, and reinforces the narrative that women’s sexual pleasure is wrong. |
Type de média | Film Web |
Longueur | |
Bande son | "I wish I knew how it would feel to be free" by Nina Simone |
Plus d'info | https://www.podher.org/thirst |
Direction and script | YUCA |
Maison de production | The Youth |
Directeur de la photo | Yuri Maranhão |
Directeur de la photo | Larissa Zaidan |
Chef décorateur | Thais Russo |
Talent/Acteurs... | Angélica Pimenta |
Monteur | Maria Luísa Machado |
Color Grade Artist | Ana Escorse |
Producteur exécutif | Yuri Maranhão |
Producteur exécutif | Eduardo Lubiazi |
Producteur exécutif | João Machado |
First Assistant Director | Kelly Bill |
Second Assistant Director | Bianca Leal |
Underwater Photography | Lucas Pupo |
Producteur délégué | Debora Lemes |
Advertising Agency | Klick Health, Vancouver/Klick Health, Chicago |
Directeur de création groupe | Amy Fortunato |
Directeur de création groupe | Andrea Bistany |
Directeur de la création | Bernardo Romero |
Music Production Company | Jamute |
Chanteur | Marô |
VFX/Post Production | COLOSSAL |
Responsable de la création | Rich Levy |