Alejandro Mendoza
chief creative at Publicidad Comercial MullenLowe
Tegucigalpa, Honduras, Nicaragua
TitreRoad Partners Nissan Frontier "Haters of the city"
Annonceur N/A
Marque Nissan
Date de première diffusion/publication 2023 / 1
Synopsis We realized that Nissan Frontier drivers find their true refuge in rural terrain away from the city, so they hate the city.

The graphics are analogies of how Nissan Frontier drivers perceive their rural surroundings as an everyday occurrence for any driver.
Type de média Presse & publications
Creative Director

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