| Titre | Scary paperwork |
| Agence |
Ogilvy Bangalore
|
| Campagne |
Scary paperwork
|
| Annonceur |
Acko General Insurance
|
| Marque |
Acko General Insurance
|
| Date de première diffusion/publication |
2021 / 12
|
| Secteur d'activité | Assurances, mutuelles
|
| Synopsis | Acko, a new-age insurance company, wanted to communicate the advantage of using its smooth, paperless services over traditional insurance provider to the digitally-savvy youth.
|
| Philosophie | Acko, a new-age insurance company, wanted to communicate the advantage of using its services over traditional insurance provider to the digitally-savvy youth.
|
| Problème | Insurance companies in India are known for the truckloads of paperwork they make their customers fill up. The hassle of getting a claim through becomes a huge hindrance because of this. As a result, paperwork becomes a real pain-point for insurance holders. |
| Résultat | Exaggerate the pain-point. In this case - paperwork. We created a setting of the typical government offices in India - dilapidated, with piles and piles of files and folder. Through this execution, we represented how horrifying the paperwork with other insurance companies is to customers - as opposed to the smooth, paperless process that Acko offers. |
| Type de média |
Presse magazine
|
| Directeur de création groupe |
Sharat Kuttikat
|
| Responsable de la création |
mahesh gharat
|
| Responsable de la création |
Kiran Anthony
|
| Creative Director/ art director |
PA Vidyanath
|
| Creative Director, Copywriter |
Nikhil T Narayanan
|
