| Titre | Elizabeth Williams |
| Agence | Leo Burnett Chicago |
| Campagne | Names |
| Annonceur | DonateLife America |
| Marque | Donate Life |
| Mise en ligne | Octobre 2016 |
| Secteur d'activité | Don de sang et d'organes |
| Slogan | One organ donor saves many lifes. |
| Synopsis | When someone enters their name in the registry, their body someday will save six lives. So we decided to show that your name can literally save six people—by showing six first names within common American full names. We poured through hundreds of names to find the most interesting hidden names—like “Abe” within “Elizabeth”, or “Liam” within “William,” while at the same time, keeping the full name as short as possible. The simple ad, with a call to visit registerme.org, raised awareness to show how easy it is to use your name to register and make a real difference for people on the organ waiting list. |
| Type de média | Presse & publications |
| Responsable de la création | Britt Nolan |
| Directeur de la création | Dave Loew |
| Directeur de la création | Jon Wyville |
| Directeur de création associé | Doug Burnett |
| Concepteur / rédacteur | Soham Chatterjee |
| Concepteur / rédacteur | Kamil Kowalczyk |
| Directeur de clientèle | Megan Lally |
| Chef de groupe | Kaley Meier |
| Photographe | Jake Brusha |
| Photographe | Jeff Sciortino |
| Producteur, agence | Greta Nitzke |
| Producteur, agence | Laurel Schwartz |
| Responsable de la publicité (annonceur) | David Fleming |
| Responsable de la publicité (annonceur) | Hilary Czarda |
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