Cristal - "This passion knows no gender"

Fahrenheit DDB

Fahrenheit DDB Lima, Pérou

1561

Cette création fait partie de la Collection Act Responsible

Marque: Cristal
Pays: Pérou

Annonceur: Backus

Titre	This passion knows no gender
Agence	Fahrenheit DDB
Campagne	This passion knows no gender
Annonceur	Backus
Marque	Cristal
Date de première diffusion/publication	2023 / 4
Secteur d'activité	Bières, cidres
Philosophie	To support the Peruvian Women's Football Team and increase its fan base, Fahrenheit DDB and Cristal, the beer brand that is the official sponsor of the national football team; created the campaign "This passion knows no gender". The campaign is composed of several pieces that play with the homonyms. Edison Flores is one of the best football players in Perú. These pieces are based on audio, as prejudice is visual. In this case, in the middle of the narration of recent football matches, in which everyone believes or assumes that they are listening to a play by Edison Flores, it is revealed that it is Scarleth Flores who makes the extraordinary play that can be heard.
Type de média	Digital
Longueur	25 seconds
Responsable de la publicité (annonceur)	Alejandro Molina
Responsable de la publicité (annonceur)	Diego Devoto
Responsable de la publicité (annonceur)	Daniel Villarán
Responsable de la publicité (annonceur)	Eduardo Miro Quesada
Responsable de la publicité (annonceur)	Alexia Barragan
Responsable de la publicité (annonceur)	Fernando Salas
Responsable de la publicité (annonceur)	Daniel Ramirez
Partner/CCO	Ricardo Chadwick
Partner/General Brand Director	Alberto Goachet
Directeur de la création	Sergio Franco
Creative Copywriter	Alejandra Fernández
Directeur artistique	Piero Roncall
Innovation Manager	Andrea Corvetto
Chef de projet	Anaís Mercado
Production and Content General Manager	Vanessa Díaz Llontop
Directeur de la production audiovisuelle	Carolina Chávez Tapia
Digital Director	Giuliana Lazo
Planning General Manager	Jose Rodriguez
Research Planner	Renato Aguilar
Social Media Manager	Alexander Agüero
Community Manager	Alejandro Loarte
Maison de production	Canica Films
Réalisateur	Verónica Vasquez
Producteur exécutif	María Teresa Benvenuto
Assistant director and executive producer	Thaís Comitre
Directeur de la photo	Mathis Willaerts
1st AC	Luis Diaz
2nd AC	Johns Cordova
Field producer	Nathalli Maguiño
Assistant de Production	Lorena Ortiz
Assistant de Production	Juan Pablo Urbano
Assistant de Production	Elian Dueñas
Costume	Maria Fernanda Vasquez
Wardrobe Assistant	Patricia Vega
Props	Angel Sanchez
Production Mobility	Sandro Gonzales
Production Mobility	Jhonny Correa
Catering	David Sotelo
Police Protection	Juan Carlos Mamani
Police Protection	Victor Condezo
Distribution	Luis Miguel Diaz
Post production	Grecia Studios
Music / Sound Design	Sordo
Audio General Producer	Nicola Pedreros
Sound Designer	Luis Garcia
Executive Sound Producer	Andrea Ortega
Executive Sound Producer	Natalia Gamarra
Post-Production audio	Jairo Chavez
Post-Production audio	Miguel Tataje
Post Production Coordinator	Mónica Cárdenas
2D Artist	Piero Roncall