Producteur, maison de production
at
Thapakron U-sakul
| Titre | Terminally ill lady |
| Agence | The Leo Burnett Group Thailand |
| Campagne | Follow your plans |
| Annonceur | Bank of Ayudhya Public Company Limited |
| Marque | Krungsri Health Insurance |
| Date de première diffusion/publication | 2021 / 4 |
| Secteur d'activité | Assurances, mutuelles |
| Synopsis | Leo Burnett Thailand and Bank of Ayudhya go against the norm of health insurance, with a new kind of health insurance that is adjustable following each one’s life planning. No one truly knows about your lifestyle and your health condition better than yourself. That's why Bank of Ayudhya introduces new Krungsri Health Insurance Plans that can be adjusted upon individual consumer needs and best fits every one's life. Despite the fact that a norm of commercial about health insurance category tends to use an emotional or fear approach in order to trigger consumers to buy more or to pick the most coverage plan, we instead disrupt this norm by using a different approach. With the four online targeted films, we show a twist of the protagonists against the commercial’s announcer, who first of assuming and narrating about other people’s lives. Revealing later on that Krungsri sincerely opens for the protagonists to adjust health insurance details to best fit and most satisfied by themselves, according to whatever them shall need and want. The core execution is aimed to demonstrate such a normal complicated thing like health insurance to be easier to understand as well as to show that Krungsi truly cares for the best fit of individual consumer needs. |
| Type de média | Film Web |
| Longueur | |
| Responsable de la création | Sompat Trisadikun |
| Directeur de la création | Ariyawat Juntaratip |
| Directeur de création | Pathida Akkarajindanon |
| Directeur artistique | Pajaree Phoosakolcharoensakdi |
| Directeur artistique | Sompat Trisadikun |
| Concepteur / rédacteur | Khamolchanok Masaphan |
| Account Management Director | Rathawan Sukanake |
| Directeur de clientèle | Pattra Ketsamathi |
| Chef de groupe | Sawarin Juntaratip |
| Producteur, agence | Rungrudee Chinpratan |
| Maison de production | Who Shoots Co. |
| Maison de production | Hopewiser Ltd |
| Réalisateur | Thapakron U-sakul |
| General Manager | Chataleena Sawangnet |
| Assistant Réalisateur | Phuttisan Sayanhavikasita |
| Assistant Réalisateur | Thanachote Thaveewitthayakul |
| Producteur exécutif | Cattleya Sirisinakorn |
| Directeur de la production | Ratchada Sawangnet |
| Directeur de la photo | Anuwat Thongiam |
| Monteur | Tada Wong |
| Post production | Edittide Post Production |
| Coloriste | Sarayuth Pruaksawattanachai |
| Online Artist | Thanapron Arpapronnopparath |
| VFX Artist | Decha Phaseerod |
| VFX Artist | Sakphon Na Pathalung |
| Post production | Pakorn Thamkhantipong |
| Son | S.O.S. Studio of Sound Co. |
| Sound Engineer | Auttawood Chinchanakarn |
Plus de réalisations
VOIR TOUSDad
- MARQUE:
- Thai Health Promotion Foundation
- AGENCE:
- The Leo Burnett Group Thailand