Titre | Best unbox ever with Cayden |
Agence | Grey New York |
Campagne | Unboxing |
Annonceur | States United to Prevent Gun Violence |
Marque | States United to Prevent Gun Violence |
Date de première diffusion/publication | 2021 / 1 |
Secteur d'activité | Santé publique, hygiène et sécurité |
Slogan | If it's unlocked, it can be unboxed. |
Synopsis | Every day in the U.S., 8 kids are shot by a misused or unlocked gun. Gun sales were at a 20-year high this past summer, and with coronavirus lockdowns keeping more kids at home, the number of deadly unintentional shootings by children is rising. To illustrate how critical proper gun storage is, as families are spending more time at home, States United To Prevent Gun Violence has tapped into the cultural phenomenon of unboxing videos by launching a PSA with a fictional eight-year-old influencer, Cayden. |
Type de média | Digital |
Longueur | |
Production agence | Townhouse Studios |
Animation | Gramercy Park Studios |
Maison de production | Chelsea Pictures |
Maison de production | Big Fun Films |
Directeur de la photo | Laura Valladao |
Responsable de la production | Penny Ensley |
Executive Director States United to Prevent Gun Violence | Clai Lasher-Sommers |
Worldwide Chief Creative Officer | John Patroulis |
Chief Creative Officer Grey NY | Justine Armour |
Directeur de la création | Jessica Ehrhardt |
Directeur de création groupe | Renan Molin |
Creative Director Copywriter | Brendon Nafziger |
Directeur de création | Daniel Massih |
Directeur artistique | Samantha Hilty |
Copy Supervisor | Evan T. Atherton |
Design | Ho Lee |
SVP Account Director | Elizabeth Gilchrist |
Chef de projet | Joey Scarillo |
Director PR | Kirsten Schubert |
Executive Director Social | Kenny Gold |
Développeur web | Marie Rupolo |
Production | Townhouse |
Chief Production Officer | James McPherson |
Producteur exécutif | Kristin Childers |
Senior Integrated Producer | Samantha Alvarado |
SVP Head of Business Affairs | Stephen Bernstein |
Business Manager | Angelique Vargas |
VP/Music Producer | David Lapinsky |
Réalisateur | Kevin-Wilson Jr |
Owner | Lisa Mehling |
Producteur exécutif | Lisa Mehling |
Producteur exécutif | Pat McGoldrick |
East Coast Representative | Denise Blate Roederer |
Monteur | Patrick Colman |
Monteur | Sarah Roebuck |
Post production | Penny Ensley |
Associate Producer | Andrea Cantor |
Animation and Finishing | Gramercy Park Studios |
Post production | Haitanya A. Singh |
Illustration | The Youth |