Directeur de clientèle
at
Ray Production
| Titre | The Building Tomorrow Project |
| Agence | Wunderman Thompson |
| Campagne | Building Tomorrow |
| Annonceur | Dassault Systèmes |
| Marque | Dassault Systèmes |
| Date de première diffusion/publication | 2022 / 11 |
| Secteur d'activité | Services & ingénierie informatiques, FAI pour entreprises |
| Philosophie | Dassault Systèmes and Wunderman Thompson France have reimagined one of the world’s most recognizable landmarks, the Eiffel Tower, in a stunning visualization to inspire key players in the industry to design and build more sustainably. Setting themselves the challenge of reimaging Gustave Eiffel’s iconic building using today’s technology, the team has brought together best practice decarbonization, sustainable production, cleaner energy consumption, circular economy and, of course, world-leading design to pave the way for future sustainable practices across the Infrastructure & Cities sector. The visualization is part of the ‘Building Tomorrow’ campaign, which includes a six-part documentary series and personalized content for a B2B audience and guides viewers through the journey of the tower’s reinvention to demonstrate how Dassault Systèmes' collaborative platform, the 3DEXPERIENCE® platform, is today's solution to meet tomorrow's challenges. The 3DEXPERIENCE® platform is a way for experts to collaborate and innovate more sustainably at every stage, considering the impact of their decisions, from the beginning of the project to its dismantling. Dassault Systèmes' platform offers them the ability to work on a virtual twin, an exact and scientific representation in the virtual world of a product, process, or even a territory. This virtual twin can be used by all stakeholders, allowing them to design, test, simulate, collaborate and validate all their options and decisions, before implementing them in the real world. In order to promote this platform to key players who will be able to use it immediately to create real-life change to outdated models, Wunderman Thompson France developed an audacious yet personalized campaign. It allows the various public and private B2B audiences to instantly understand the solution, its advantages and specificities. |
| Type de média | Plateforme d'activation à 360° |
| Longueur | |
| Responsable de la publicité (annonceur) | Florence Verzelen |
| Responsable de la publicité (annonceur) | Olivier Suire |
| Responsable de la publicité (annonceur) | Vanessa Bellaiche |
| Responsable de la publicité (annonceur) | Céline Dantzer-Delfino |
| PDG | Vincent Druguet |
| Planneur stratégique | Lionel Gomez |
| Directeur de création | Adrien Mancel |
| Directeur de création | Paul-Emile Raymond |
| Directeur artistique | Florence Vignon |
| Head of Editorial | Sylvain Pausz |
| Concepteur / rédacteur | Thomas Blanc |
| Concepteur / rédacteur | Eddie Ansell |
| Concepteur / rédacteur | Rhys Maliphant |
| Motion Designer | Clément Lovera |
| Directeur de clientèle | Vincent Jegu |
| Chef de projet | Romane Frisquet |
| Chef de projet | Smilla Balletto |
| Chef de projet | Yael Genossar |
| Chef de projet | Thomas Roujou de Boubée |
| Chef de projet | Vincent Jegu |
| Maison de production | Ray Production |
| Senor Integrated Producer | Valérie Montiel |
| Junior Integrated Producer | Sara Denis |
| Maison de production | Gang Life |
| Réalisateur | Laurent Follea |
| Directeur de la photo | Brian Camusat |
| Producteur exécutif | Grimblat Dimitri |
| Post production | Bande à part |
| Monteur | Lucas Martin Delaunay |
| Compositeur de musique | Geoffroy Berlioz |
| Animation | L’Autre Image |
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