PEDRO BEXIGA
CO-FOUNDER at COMING SOON
Lisbon, Portugal
TitreRaise the Finger
BriefWonther is a Portuguese jewelry brand. On International Women's Day 2023, Wonther invited everyone to show a finger to the gender inequality that still exists in the world of work, with a provocative web film manifesto that says “According to statistics, women at work take more initiative than men, have more initiative than men, are more resilient than men, are more courageous than men, but continue to earn less than men.”
Agence
Campagne Raise the Finger
Annonceur Wonther
Marque Wonther
Date de première diffusion/publication 2023 / 3
Secteur d'activité Bijoux
Slogan Happy Women's Day
Synopsis On International Women's Day 2023, the jewelry brand Wonther invites everyone to show a finger to the gender inequality that still exists in the world of work. With this provocative action, Wonther challenges everyone to show their dissatisfaction with gender inequality which is still rooted in our society with this web film manifesto: “According to statistics, women at work take more initiative than men, have more initiative than men, are more resilient than men, are more courageous than men, but continue to earn less than men.”
Type de média Film Web
Longueur
Directeur de création
Directeur de création
Concepteur / rédacteur
Directeur artistique
Maison de production
Executive Production Director
Directeur de la photo
Producteur exécutif
Producteur exécutif
Producteur
Producteur
Post production
Post-production Supervisor
Post-production Supervisor
Edition
Son
Producteur son

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