| Titre | THE SECOND FAMILY |
| Agence |
DENTSU CREATIVE
|
| Campagne |
Reparing and Re-using
|
| Annonceur |
ecosystem
|
| Marque |
Ecosystem
|
| Mise en ligne | Novembre 2021 |
| Secteur d'activité | Santé publique, hygiène et sécurité
|
| Synopsis | ecosystem is a classic recycling player, but it also acts to give a second life to electrical and electronic equipment: a real societal, environmental, and economic stake. This is the 2nd ecosystem campaign issue in the continuity of “A True Story”.Repairing, re-using are at the heart of the message to encourage the reflex action: entrust unused electrical and electronic appliances to ecosystem which will take them in charge in a secure, reliable way.We follow the adventure of a fridge that moves from one family to another, after having been through the hands of ecosystem. It shows that the same item can have several lives.A camera is attached to an old fridge to show what really happens once it leaves the first home. A realistic and rhythmic journey to its new life.Every year, ecosystem refurbishes +/-600,000 electrical and electronic appliances, to avoid extraction of natural resources to manufacture new equipment. |
| Problème | ecosystem is a non-profit eco-organisation that organises the collection, reuse, repair, de-pollution and recycling of WEEE for households and professionals (Waste Electrical and Electronic Equipment) and light bulbs. |
| Type de média |
Télévision & Cinéma
|
| Responsable de la publicité (annonceur) |
Nathalie Yserd
|
| Responsable de la publicité (annonceur) |
Claire Lemarchand
|
| Responsable de la publicité (annonceur) |
Donatien Drilhon
|
| Directeur Général |
Nathael Duboc
|
| Directeur de la création |
Sébastien Zanini
|
| Directeur artistique |
Rudy Bamberg
|
| Concepteur / rédacteur |
Marc Sinègre
|
| Planneur stratégique |
Alexandra Servant-Rony
|
| Planneur stratégique |
Alexandra Em
|
| Directeur de clientèle |
Olivia Pioch
|
| Chef de projet |
Adeline Benatier
|
| Responsable de la production |
Lola Brossollet
|
| Producteur, agence |
Diane de Bretteville
|
| Production |
CONTROL FILM
|
| Réalisateur |
Frederic de Pontcharra
|
| Producteur, maison de production |
Hervé Dommange
|
| Responsable de la production |
Gabriel Chaussende
|
| Sociéte de création sonore |
OCTOPUS PRODUCTION
|
| Producteur, maison de production |
Claire Paillot
|
| Compositeur de musique |
All Goor Folk
|